ASB/ABJ 4440 Consumer Behaviour in a Global & Digital World Sample

Blog 1: Veganism and identity – is it more about personal identity or social identity? The Vegan Society (2019) mentions that approximately 1.16% of the population is vegan. However, the numbers are increasing with time. Therefore, it could be mentioned that “veganism” is one of the fastest-growing activism of identity building. Be it the US, … Continue reading ASB/ABJ 4440 Consumer Behaviour in a Global & Digital World Sample