Using the Global Integration – Local Responsiveness framework and suitable examples, critically discuss and evaluate the different strategies in international business.
1. Word count: Max 5000 words (tables of content, lists of tables and figures, appendices, list of references, tables and diagrams are not included in the word count).
– Penalties will apply for exceeding the word count.
– The work should demonstrate critical analysis and evaluation.
– There should be an evidence of a wide reading to demonstrate your understanding of the theoretical underpinnings of your analysis (i.e. textbooks and academic journals).
– Please take care on the presentation of your submission.
– Appendices can be used for essential information only and should be clearly referenced in the text.