The report must be properly referenced (APA style, the minimum being 6 ed) and supported by refereed journal articles and books. The material can be gained from your text book, journal articles and the recommended reading list in the library. Additional supporting material is available on the EBSCO and Emerald databases that are located via the library web page.
The answer must be typed 12 pt font, 1.5 spaced, Arial or T/N/Roman, bound and correctly referenced. Refer to Unitec guidelines on how to write assessment items, if in doubt. Plagiarism must be avoided and can result in a failing grade irrespective of work quality. Scholarly articles and resources
In addition to the prescribed textbook, students should read at least five scholarly peer-refereed articles related to the topic selected from international journals such as Academy of Management Journal, Academy of Management Review, Journal of Consumer Research, Management Science, Operations Research, MIS Quarterly, Marketing Science, Strategic Management Journal, etc. These journals can be found in electronic databases maintained by
In addition to these peer-reviewed articles, you can also use other sources such as company annual reports, newspaper articles, magazines and other internet sources. All the articles and other sources cited in the report must be shown in your reference list. Students will be rewarded appropriately for their research efforts, originality and depth of discussion.
GROUP ASSIGNMENT COMPLETED IN DESIGNATED GROUPS (50% of course mark)
The purpose of this assignment is to gain in-depth understanding of the elements of strategic management theory and undertake strategic analysis of an organization in so far as corporate and business strategies are concerned. Students will also learn how to work in teams, undertake academic research, use of electronic databases and create a group report.
This is a group assignment and students should write a report of 3000 words on a chosen company. Assume that you are a strategic management consultant and prepare a report for the board of directors of the company that you have chosen.
For this purpose, you are required to choose an established company (preferably a New Zealand company) and undertake the following tasks:
Choice of company
You can choose any company to undertake the strategic analysis. However, it would be
useful to keep in mind the following aspects when you choose a company:
GUIDELINES FOR ASSIGNMENT
Group process and expectations
Each group should consist of no more than SIX students. Prof Nel will allocate students to groups. Team members must meet as required in order completing this assignment. The cover page of the report must contain a declaration, signed and dated by each student. Students should give the name of the chosen case study company to the lecturer for approval. Teams should meet regularly for discussion and keep a record of meetings along with dates and
Assessment and break-up of marks
The assignment is marked out of 100. Each team must maintain a record/minutes of their weekly meetings in the form attached