This is an unseen and closed book examination.

This exam paper is made up of three sections.

Candidates should answer all questions in Section A Section B and Section C.

Section A is worth 30 marks; Section B is worth 35 marks, and Section C is worth 35 marks.

Materials provided: None

Materials allowed: None

A scientific or programmable calculator may not be used in this exam.

Unannotated paper versions of general bi-lingual dictionaries only may be used by overseas students whose first language is not English. Subject-specific bi-lingual dictionaries are not permitted. Electronic dictionaries may not be used.

Access to any other materials is not permitted.

BY ATTEMPTING THIS ASSESSMENT YOU ARE CONFIRMING THAT YOU ARE FIT TO DO SO

SECTION A:
Answer ALL questions in Section A

This section accounts for 30% of total available marks.

HIGH END CHOCOLATE MAKERS

(1a) Draw up a SWOT (Strengths, Weaknesses, Opportunities and Threats)

(1b) To what extent can we consider, firstly, the owners and then the business to be entrepreneurs. Support your argument with brief reference to an appropriate theoretical framework.

(1c) They are considering setting up in Leeds or Manchester and you have been invited to offer them some appropriate advice to …

(1d) Business models
You decide to use examples from the market for high end chocolate in particular to illustrate your points.

(1e) Retail and high tech clusters.

SECTION B
Answer ALL questions from Section B
This section accounts for 35% of total available marks

(2) / (3) What is it to be entrepreneurial?
(4) Opportunity recognition
(5) What is a business model? DO NOT USE the Section A case Study

as an example to support your answer – use others.

SECTION C
Answer THREE questions from Section C
This section accounts for 35% of total available marks

(6) Personal Contact
Networks
(7) Intrapreneurship
(8) Competencies
(9) Franchising

Clusters
Blue Ocean Strategy
Family Business
Small business growth