Case Study Analysis & Evaluation

Posted on September 16, 2022 by Cheapest Assignment

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The Contemporary Hospitality Industry


A popular restaurant, G'day Cuisines, serving a variety of meals has received a report that indicates that groups of customers take up to 15 minutes to order their drinks and food. This is valuable dining time lost as the restaurant has a huge queue of patrons every day. To improve its profitability, it has embarked on the following :

a) pre-ordering meals through the website – a patron can set up an online group with a shared link or password and this can be sent to others via email. The leader will also determine the date/time of the meal.
b) once pre-ordering is completed – patrons can choose to pay for their share via a payment gateway (credit card, PayPal, etc) and this will be consolidated online. Those not paying by a certain date, will have their orders cancelled or others will be notified so they can pay the outstanding balance.
c) to encourage pre-ordering, food ordered online will receive a 10% discount.
d) patrons not arriving on time to be seated for their meal will be levied a surcharge.

The system also has a take-away option. Customers can order online, pay and pick up their food at a time of their choice.

Question 1 (1000 words)

Write a well presented report for the above outlining the business operation. Provide three recommendations that are well substantiated with journal literature and referenced correctly. (You may use the reasons/justifications above or use your own that supports this change).

Question 2 (1000 words)

Provide an additional option to the above suggestion to improve delivery options. Provide three suggestions into improving business service/operation offerings such as customer feedback, food quality review, etc, substantiated with current literature.

All referencing to be done in APA 6th edition.


This task meets Learning Outcomes 3 & 4:
Students will :

be able to analyse the efficiency of information delivery and manage the information and Information

be able to evaluate information capability and delivery options.

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