Length: 5000 words ± 10% (excluding title page, table of contents and reference list)

You are required (as a group with two to four members) to write a report based on the Coors Brewing Company (Coors) case study. This case study is timeless as it describes very essential elements of the Business Process Management journey undertaken by an organisation, which holds true a decade later.

Library link to case study:
http://ezproxy.cqu.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db= bth&AN=26452012&site=ehost-live

Reference: 'Coors Brewing Co' 2005, Business Process Management: Coors Case Study, pp. 101-121, Business Source Complete, EBSCOhost.

Coors Brewing Company website URL https://www.millercoors.com/breweries/coors-brewing-company

For this report, you are to critically evaluate and write about Coors Brewing Company’s Business Process Management (BPM) journey. In doing so, you will emphasise its strategy and structure, design, implementation and sustenance, evaluation and lessons learnt from the BPM path, as depicted in the case study and other relevant sources.

For the main body of the report, you are advised to incorporate the four part structure outlined below:

Part 1: Business Process Management strategy and structure Some points to consider are:

• Problems that led to BPM adoption
• Organisational vision and its alignment with the BPM vision
• BPM Challenges
• BPM tools and methodology

Part 2: Business Process Management design Some points to consider are:

• Enterprise model
• Process ownership
• Key players in the enterprise model
• Business process modelling procedure
• Process maturity measurement

Part 3: Business Process Management implementation and sustenance Some points to consider are:

• Role of communication
• Implementation steps
• Process monitoring via dashboard/s
• Process analysis for staffing
• Six Sigma

Part 4: Business Process Management evaluation Some points to consider are:

• Process Performance Management
• Benefits of BPM and modelling
• Lessons learnt
• Critical success factors and path for future

The above points are used as examples and should not limit you in your reasoning and critical analysis. However, please be mindful that you may find that all these points may not be relevant so please exercise your own discretion.

Improvements, based on any identified shortcomings, should be provided in the Conclusion section of your report.

Assessment Format, Criteria and Marking Guide
Format

Your document should be presented in a report format, and incorporate the four part structure outlined above. In addition, your report should also contain a title page, executive summary, table of contents, introduction and conclusion of your evaluation. It is important that your report demonstrates a logical flow of discussion. It should be prepared in Microsoft Word (or equivalent) using 12 point font, 1.5 line spacing and margins of 2.54 cm.

It is highly recommended that you seek the help of Academic Learning Centre at least one week before the due date so that your report can be checked for spelling and grammatical errors.

Use headings and sub-headings as appropriate. Your report must include in-text referencing and a correctly cited list of references ordered alphabetically by surname of first author, in accordance with the Harvard style of referencing as referred to in the Harvard Referencing Guide. The report must be written using your own words with any in text citations clearly acknowledged using the Harvard citation style.

Feel free to discuss your ideas with your work and student colleagues on the unit discussion forum, before drawing your own conclusions. You are encouraged to use figures, diagrams, models and tables to present your ideas.

Criteria
The report will be assessed according to the degree to which you demonstrate your capability in the following:

Selection and use of scholarly articles and books

• A wide range of appropriate readings in the topic area (i.e. you have not just referred to the prescribed textbook and case study).
• At least 15 scholarly reference sources. All sources should be 2005 onwards.
• Used references to support, extend, and inform, but not substitute writer’s own development of ideas.

Content and argument

• An understanding of the material and concepts.
• Critical consideration of the main issues involved.
• The application of relevant concepts to your organisation and/or life experiences.
• An ability to construct logical, rational arguments to support your propositions, assertions or opinions.
• An ability to use the theory and other material to support your arguments.
• A capacity to critically evaluate the topic material and not just repeat information without analysing or comprehending it.

Communication, presentation and referencing skills

• An ability to answer the assignment requirements in a clear, concise and comprehensive manner.
• A capacity to completely answer the assignment topic within the word limits set.
• Presentation skills, including correct grammar, spelling and punctuation.
• Submission of work in the appropriate format.
• Correct referencing style followed for both in-text citations and the reference list.
• Report length is 5000 words ± 10% (excluding title page, table of contents and reference list).

All assignments will be checked for plagiarism (material copied from other students and/or material copied from other sources) using Turn-It-In. If you are found to have plagiarised material or if you have used someone else’s words without appropriate referencing, you will be penalised for plagiarism which could result in zero marks for the whole assignment. In some circumstances a more severe penalty may be imposed as per University policy.

Useful information about referencing and avoiding plagiarism can be found at: https://www.cqu.edu.au/student-life/services-and-facilities/referencing

Group Formation and Submission Guidelines

It is required that you complete this assessment as a group with two to four members. Group membership must be finalised by the end of week 3 and you need to inform your campus lecturer of the group members’ details. It is advisable that you form your own groups with students in your class. If you are having difficulty in forming a group, seek the advice of your

campus lecturer before Friday week 4. Distance students should refer all such issues to the Unit Coordinator.

If required because of personal circumstances, it may be possible to do the assignment alone. In order to do the assignment alone, you will need to seek the approval of your campus lecturer.

The coversheet for the group assignment must outline the names and student IDs of all the group members. All group members must submit the same report on Moodle. If all group members do not submit the same report, marks will not be allocated. Your marker will pick one member’s report from Moodle. The same mark will be applied to all the members of a group. Penalties will also be shared amongst the group. Hence, it is important that all members submit the report on time and ensure that it is free of any plagiarism too.