MKTM028 Marketing Strategy MBA
January 28, 2023Assessment Two Business Research Literature Review
January 28, 2023The Task: 800 words
Carefully read the following articles:
1. Kolk, A. (2016), The social responsibility of international business: From ethics and the environment to CSR and sustainable development, Journal of World Business, 51(1), January: 23–34. Available at: http://www.sciencedirect.com/science/article/pii/S1090951615000632
Now, based on these readings, respond to the following questions and justify your answers:
1. Should the concept of ‘what matters most’ with respect to human ‘well-being’ become an important consideration for business entities operating globally (refer to Article 1)? Please justify your response.
it is important to bring in competing ideas before justifying your response in order to demonstrate your understanding of concepts relevant to the question.
Use wide research to gather evidence for your perspective. You must demonstrate your ability to understand and incorporate ideas from academic (i.e., peer-reviewed) journals and other information sources, and show consistent argumentation throughout (not a mere description). Use relevant theories and examples in order to substantiate your arguments.
Mandatory Referencing Requirements
i. It is important that the assignment reflects the student’s own understanding of relevant literature. An effective integration of these materials to the discussion is also vital that could primarily be achieved through the use of
appropriate referencing.
ii. Accordingly, at least 3 academic references MUST be cited along with other non-academic references such as articles from periodicals, newspapers and web pages.
Structure, and Formatting
i. The students are expected to maintain a high standard in presenting their works.
ii. The paper must be well-structured and well-argued. The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain.
iii. Referencing format must strictly be adhered to (Harvard System).