Module Title: Cross Cultural Leadership
Module Code: MOD003348 Level: 7
Academic Year: 2014/15 Semester: 1
Instructions: Undertake the following task.
Word Limit: 3,000 words
Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of marks at the Marker’s judgement. Assignments will not be accepted without a word count on the cover sheet.
Further details: This assignment must be completed individually
Student
TASK
A critical evaluation of leadership theories and cross cultural factors which exist (or not) in power relations within organisations.
INTRODUCTION
Scenario
KeepWell plc is a company, based in the UK, which manufactures and distributes nutritional supplements to the UK market. They have responded to the market demand for nutritional supplements to those people who feel their diet is lacking in vitamins and minerals. Many of their original customers were sportsmen and women. The supplements have proved to be very popular with the general public and sales have increased exponentially in the last five years.
The Board of Directors of KeepWell now want to follow up their domestic success by expanding into the international market. They are particularly interested in entering the lucrative North American market and feel that, at the same time they could expand into certain South American countries such as Brazil, where the importance of health & body image is high in the younger generation.
You are the Human Resource Director of KeepWell and you have been asked to investigate various aspects of recruiting and establishing a workforce in North and South America including the appointment of local managers. You are concerned about the appropriateness of the appointment of local managers and have mentioned your concerns to the Managing Director. He has asked you to prepare a short report, addressed to him, focusing on this issue.
Write a report for the Managing Director in which you:
Presentation
Assignments must be submitted via ‘Turnitin’. Individual feedback will be automatically generated by Turnitin once the marking and quality assurance process has been completed.
The analysis must be supported by academic theories and concepts and the paper must be a report and comply with the Harvard referencing guidelines. The reflection must not be descriptive in nature; it should provide clear evidence of understanding of the issues under consideration.
There is no correct number of academic references to be utilised as the student must draw as many references as required to provide a high-quality answer. However, a minimum of 12 academic sources are expected, and a majority of these should be current, internationally peer reviewed articles/journals or accredited textbook references. Sources such as Wikipedia and the like are not accepted. Sources available only online should be avoided.
You must be mindful of how marks are allocated based on your ability to define, analyse and apply the key concepts. The chart below demonstrates how the marks (in percentages) will be allocated according to the criteria shown.
You will notice that without any application or understanding you may struggle to pass the module and note that the majority of the weighting in the marks is on analysis. Similarly, if you only demonstrated understanding and application the highest mark that you could achieve is 40%.
Specific Module Guidance
To achieve a pass level mark you must ensure that you demonstrate your analysis and understanding of the range and scope of the current tourism sector. The focus will be on evaluating the ways in which the tourism sector is altering and developing to meet current demands from customers/clients.
This will require secondary research. Your work will be referenced according to the Harvard Referencing System and will be essay format.
To achieve higher marks, in addition to the requirements to achieve a pass mark, you will need to make informed comparisons between the theories and concepts you have studied and provide a reflection on how these apply to your project topic. The analysis will be very well applied and will rely heavily for support on current literature.
Marking Guide
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