CP5636(30%, Individual)
Due: Week 7, Friday 5pm
Assessment 1
SEO and Google AdWords Campaign Strategic Proposal
Select either Scenario 1 or Scenario 2 or Scenario 3
Scenario 1: James Cook University has created a webpage for the Bachelor of IT course https://www.jcu.edu.au/courses-and-study/courses/bachelor-of-information-technology. The Head of IT Discipline is commissioning you to provide professional advice to improve their webpagefor search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.
Scenario2: Sunshine Yoga Center is a new yoga center in Sydney. The owner of the center has created a website for the business http://3401demo.wix.com/yoga. The center is commissioning you to provide professional advice to improve their website for search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.
Scenario 3: If you have a client (from your workplace or volunteering organization), assume that they are commissioning you to provide professional advice to improve their website for search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.
Task:
You will prepare a written proposal (maximum 4 pages) containing
Part iii is designed with reference to the Google Online Marketing Challenge, you may reference to the winner’s pre-campaign here http://www.google.com.hk/onlinechallenge/past/winners-2016.html
The business plan should use the following formatting: 12-point Times font, 2.54cm/1in page margins, A4 paper, left-justification, 1.5 line spacing. Do not use footnotes; incorporate all material within the body of the business plan. Keep all Tables and Figures within the stated 2.54cm/1in page margins and the text in any Tables and Figures should be no smaller than 10-point Times.
Resources:
Useful tools for market and consumer research https://www.thinkwithgoogle.com/tools/
Proposal Template
Based on an analysis of the business and content available in the website, you will craft an appropriate AdWords Strategy and metrics for 3 weeksof Google AdWords campaigns for thewebsite. The proposed strategy should include: