Assignment No. and type: Presentation (500 words), Board Report (1000 words)
Assessment weighting: 100%
Target feedback time and date: 3 weeks from the date of the final submission
Occasion Ltd. has produced a new smartwatch called LifeTime. The company wants to create a marketing plan to launch their lifetime product. Occasion Ltd. has allocated three months to market LifeTime. You have been hired as a marketing consultant by LifeTime to propose a marketing project plan to launch LifeTime.
You are required:
(1) To create the marketing project proposal for LifeTime. The project proposal should include the resources required, likely risks and mitigation, and budget needed to carry out the marketing plan.
(2) To create a PowerPoint presentation that you would present to the management to get their approval to proceed with implementing the marketing plan.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1 Present and agree to a project proposal with the client/
LO 2 Use appropriate tools to collect, select and use information from a range of sources.
LO 3 Evaluate the data relevant to the proposal.
LO 4 Communicate the outcomes and recommendations.
The management of Occasion Ltd. has decided to enter the smartwatch market. It has invested over £4 million pounds in research and development, hiring software engineers and timepiece inventors. They know the highly competitive market they have planned to enter. Now they recognise the need for expert marketers to help them penetrate the market. As a consultant marketeer, your role is to propose a
marketing plan that will last twelve weeks and a budget of £100,000. The project proposal should state the specific marketing goals that you aim to achieve – such as capturing three percent of the market share or generating revenues of £7 million pounds in the first quarter. The project proposal needs to highlight the benefits, risk factors, and budget so that the management can consider the viability of the marketing plan. Remember, you are a marketing consultant who has been hired to write a marketing project proposal to convince the management to make the decision to go ahead with the marketing project.
DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
a. The presentation slides should be attached to the report as an appendix. Include speaker notes at the bottom of each slide to explain the key points on the slide (Max 500 words).
YOU ARE NOT REQUIRED TO DO A LIVE PRESENTATION. Keep the slides succinct and use bullet points where necessary to be brief. The presentation slides should be enclosed, followed by the report in the appendix.
a. The Project Plan (discuss the marketing plan for the LifeTime smartwatch using a GANTT chart) (150 words).
b. Project Scope (discuss the marketing plan and launch cost, and marketing channels) (300 words)
c. Project Risk (what potential risks could impact the launch of the new product LifeTime, e.g., cost overruns, delays in specific tasks, marketing channels, competition from other smartwatches like LifeTime) (300 words)
d. Project Success (how will you measure the LifeTime product’s marketing success?) (250 words)
The report should be written in a formal business report format, consisting of a title page, a table of contents, the main body of the work using appropriate headings covering the above four points, and a reference list compliant with UoS Harvard referencing.
Referencing and research requirements
You must reference all information used in the presentation and the report, using the UoS Harvard Referencing Guide. You are required to include ONLY ONE reference list page at the end of the report arranged in alphabetical order irrespective of the sources and ONE Appendix page following the reference list page.
You can access guidance to Harvard referencing here: https://libguides.uos.ac.uk/academic/referencing/Harvard
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 3
This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).