This individual assignment will be assessed by means of a 3,000 words (maximum) report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Retail Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:
The assignment will be internally moderated by: Module Team Members
Your task is to carry out a critical analysis and evaluation of the strategies adopted by global retailers, using the case study provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.
Your assignment should be presented in a business report format and should be 3,000 words (maximum) (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. The title page should be clearly labelled with your name, your course and the name of the case study.
It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.
The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather than describing ‘what’. In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%.
Evaluation of data