HI6006 Assignment 1 T3 2017

Individual Assignment Requirements Assessment Criteria

Suggested word limit: 1000 words (±10%)

Component Weighting: 20% Due Date: 5pm Friday

Week 6 Submission format: Soft copy of a Word.docx to be uploaded on Blackboard through ‘Assignments and due dates’ menu

Important

Please note:

1. Any assignments where plagiarism or collusion is detected will be awarded a mark of zero. You will need to contact your tutor if you wish to discuss this.
2. Failure to upload the correct document or format to the assessment link will result in late penalties being applied to documents which are later submitted for marking of that assignment.
3. SafeAssign takes at least 24 hours to return a report. If you wish to check your assignment prior to submission, please allow plenty of time to use the self-check before the final submission deadline arrives; SafeAssign not returning a self-check report WILL NOT be considered a valid reason for an extension.

Project Work

Assessment Description

For weeks 3, 4 and 5, e-Learning materials have been uploaded to Blackboard (see ‘E-learning Activities’ menu for these weekly activities) for review and application.

Based on the online clips and the theories they cover, critically evaluate their relevance to the Higher Education industry over the past 30 years. To support your evaluation, for each clip provide specific examples of organisations in the HE Industry which have been successful in their application of these theories, and others who have not.

Qualitative and Quantitative Methods

Recommended Structure

For each theory (300 words):

• Provide a brief description of the theory and its relevance to the HE Sector.
• Provide an example of where an organisation/institution has successfully adopted a strategy aligned to that particular clip and an example of where an organisation has not been successful, missed an opportunity or would have benefitted from taking a different approach.
• Your report requires an introduction and conclusion

Assessment Guidelines

Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.

You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks.

MKT01907 Tourism and Hospitality Management

All ideas in the report must be referenced using Harvard Referencing (intext citations and full references at the back).