Hospitality Sector

Posted on February 19, 2022 by Cheapest Assignment

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Issues in the hospitality sector

Extended cash flow
Excess operational cash flow
Travel and mobility restrictions thus temporary shutdown of the hospitality industry
Decreased demand in business
Limited services by the restaurants with take home facilities only
The decreased occupancy rate in hotels
Travel bans and cancellations affect the mobility of workers as well; they were unable to carry out their tasks due to restricted movement (Kaladhar and Ravindranadh, 2019)
The marketing and advertising has shifted towards the digital marketing
Social media marketing gained popularity
Reservations and payments vastly shifted to online platforms and applications
Due to mobility restrictions, the airline industry faced a huge loss
Foodservice teams and chefs started to arrange free meals for the medical staff across the globe
Change in the supply chain due to lesser demand of the services
Advertisements of strict sanitation and hygiene were incorporated in order to build trust among the potential customer during post COVID situation.

HI5019 STRATEGIC INFORMATION SYSTEMS T2 2018

Focusing on the brand positioning in order to gain the trust of the consumers
As consumers will be particularly aware of the brand content during this period the marketers should consider mindful and current implications
Marketers can incorporate the strategies to reveal their chef’s secret recipes in order to connect with the consumer at a personal level
The digital marketing approach can protect the brand image and connect with the potential future guests
Enhancing the website contents of the organization by improving search engine optimization (SEO) (Redjeki, Narimawati, and Priadana, 2021)
Localizing marketing efforts in domestic and as well as national or international demographics
Communicate flexibly with the guests in order to provide personalized and customized services and products
Incorporating the safety measures within the facilities and marketing them in the right way
Social media marketing will be the key aspect in order to gain attention and connect with the customers on a more personal level

HI6025 Accounting Theory and Current Issues Trimester 2 2018

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