Hospitality Sector

Posted on February 19, 2022 by Cheapest Assignment

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Assignment 2 Individual Assignment

Issues in the hospitality sector

  • Extended cash flow
  • Excess operational cash flow
  • Travel and mobility restrictions thus temporary shutdown of the hospitality industry
  • Decreased demand in business
  • Limited services by the restaurants with take home facilities only
  • The decreased occupancy rate in hotels
  • Travel bans and cancellations affect the mobility of workers as well; they were unable to carry out their tasks due to restricted movement (Kaladhar and Ravindranadh, 2019)
  • The marketing and advertising has shifted towards the digital marketing
  • Social media marketing gained popularity
  • Reservations and payments vastly shifted to online platforms and applications
  • Due to mobility restrictions, the airline industry faced a huge loss
  • Foodservice teams and chefs started to arrange free meals for the medical staff across the globe
  • Change in the supply chain due to lesser demand of the services
  • Advertisements of strict sanitation and hygiene were incorporated in order to build trust among the potential customer during post COVID situation.

HI5019 STRATEGIC INFORMATION SYSTEMS T2 2018

Strategies to overcome issues

  • Focusing on the brand positioning in order to gain the trust of the consumers
  • As consumers will be particularly aware of the brand content during this period the marketers should consider mindful and current implications
  • Marketers can incorporate the strategies to reveal their chef’s secret recipes in order to connect with the consumer at a personal level
  • The digital marketing approach can protect the brand image and connect with the potential future guests
  • Enhancing the website contents of the organization by improving search engine optimization (SEO) (Redjeki, Narimawati, and Priadana, 2021)
  • Localizing marketing efforts in domestic and as well as national or international demographics
  • Communicate flexibly with the guests in order to provide personalized and customized services and products
  • Incorporating the safety measures within the facilities and marketing them in the right way
  • Social media marketing will be the key aspect in order to gain attention and connect with the customers on a more personal level 

HI6025 Accounting Theory and Current Issues Trimester 2 2018

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