AIM

You are required to make an FDI in an industry and country of your choice. The aim of the report is to present a country and industry risk analysis to assess the strategic viability of the FDI.

Report Structure

The report must be well presented with synopsis, relevant literature and data, results and conclusion. There should be a comprehensive reference list and all detailed data should be in appendices that are referred to in the body of the report.

The report must include:

1. An Executive Summary
2. A statement of the scope and opportunity of the investment
3. PESTLIED analysis and summary findings
4. Industry/Competitor analysis
5. Suggested mode of entry and an assessment of its appropriateness for entering the chosen market
6. Risk management considerations
7. A conclusion, including the group’s assessment of whether the investment is reasonable given the nature of the risks.
8. References
9. Any appendices

Report Content

Treat the report as if it is a professional report you have been asked to prepare by the board of the company making the FDI decision. You have been asked to prepare a report evaluating the decision that the company made to enter a foreign country. This should look at all the relevant factors both internal and external, and the mode of entry and make a recommendation as to whether the company’s decision to enter that foreign market was a good one or if it might have been better off either not entering that market or by doing something differently (this could be in terms of their structure, strategy, preparedness of nature of entry).

You want your boss/client to read the report (and they are very busy) so the point of the executive summary si to highlight noteworthy points that are going to create interest in reading further (otherwise the report might just end up in the bin unread).