Consider that you have been assigned as an external marketing consultant to a well-known organization (Eco-Fashion Company)
Part of 1 st report calls for providing details of this firm and its activities. This organization is engaged in international business, with markets in a number of locations worldwide.
The organization is forward thinking and appreciates that in order to survive and grow, it must develop new markets, new products and, of particular relevance to you in your position as a marketing consultant, new ways of engaging with and marketing to its customers (both present and potential). Moreover, its Chief Executive Officer (CEO) believes that all businesses should consider not only the commercial outcome of their activities, but should also have a positive and sustaining impact on the communities in which they operate.
This is split into three separate reports. First report, as the external marketing consulting, you will provide the background for your idea as to what you believe will be the demands of customers in the future and the challenges these demands might create for the organization’s marketing efforts, highlighting the rationale for your idea’s implementation.
Report 1 (500 words)
Complete the introduction that should include the following:
Report 2 (1,000 words)
Propose a new market for the organization you are advising. This is a market that this organization has not previously entered. The management of the organization is, therefore, unfamiliar with this market. In Report 2, you will complete the following:
Report 3 (1,500 words)
By this point you will have outlined the organization, the markets it operates in and the marketing challenges that it may encounter. You will have advised the organization on the market that it should consider entering and on any cultural adaptations that it may need to make to its marketing mix for this market.
In this final report you will address ethics and social responsibility. You will reflect on the nature of the market environment that your organization will encounter in the future.
For Week 7 of this Module Project, you will complete the following: