Assignment 1: A detailed account of your chosen company

Prepare the first part of an individual report based on the organisation which you have chosen, please write a report which gives a detailed account of the company and its industry background.

There are 3 parts to the assessment in this module consisting of 3 assignments which together form a complete report.
 Refer to the Content and Structure Guide earlier in this week's activities for advice on how to lay out and prepare the report.
MBA Integrated Communication Assignment 1
 REPORT PART 1

o Prepare the first part of an individual report based on the organisation which you have chosen.
o Write a report which gives a detailed account of the company and its industry background.

Report Part 1 – Introduction and company background
 There are three parts to the assessment in this module consisting of three assignments which together form a complete report.
 This assignment can be viewed as the first part of the course work assessment.
 Ensure you have a cover page with the title of your assessment and a content page which gives the headings with page numbers.
 Have you chosen a company for which you are able to gather information regarding their current marketing communications strategy?
 It worth 25% of total course marks.
Use the headings and guidance below as a template to complete assignment one.
 REPORT PART 1

o Cover title page
o Contents Page
o Introduction
In the Introduction section of the report:
 set out the content of what is going to be covered in the assignment.
 give a short introduction to the company.
 its integrated marketing communications strategy, and,
 introduce the report aims and objectives of the report.
Background
 An overview of the company and its current situation, with reference, to its integrated marketing communications strategy.

Conclusions/ Summary