Assignment 1: A detailed account of your chosen company
Prepare the first part of an individual report based on the organisation which you have chosen, please write a report which gives a detailed account of the company and its industry background.
There are 3 parts to the assessment in this module consisting of 3 assignments which together form a complete report.
Refer to the Content and Structure Guide earlier in this week's activities for advice on how to lay out and prepare the report.
MBA Integrated Communication Assignment 1
REPORT PART 1
o Prepare the first part of an individual report based on the organisation which you have chosen.
o Write a report which gives a detailed account of the company and its industry background.
Report Part 1 – Introduction and company background
There are three parts to the assessment in this module consisting of three assignments which together form a complete report.
This assignment can be viewed as the first part of the course work assessment.
Ensure you have a cover page with the title of your assessment and a content page which gives the headings with page numbers.
Have you chosen a company for which you are able to gather information regarding their current marketing communications strategy?
It worth 25% of total course marks.
Use the headings and guidance below as a template to complete assignment one.
REPORT PART 1
o Cover title page
o Contents Page
In the Introduction section of the report:
set out the content of what is going to be covered in the assignment.
give a short introduction to the company.
its integrated marketing communications strategy, and,
introduce the report aims and objectives of the report.
An overview of the company and its current situation, with reference, to its integrated marketing communications strategy.
Conclusions/ SummaryOrder Now