MGT355 Global Operations Management
Posted on October 3, 2022 by Cheapest Assignment
Write an essay (2,000-2,500 words) recommending an operations strategies for one chosen company.
The coursework submission is only accepted through Unihub.
Work individually and complete the following tasks:
- Select a company of your choice.
- Outline briefly the company’s products and/or services and identify how these products/services qualify and win orders in the marketplace
- Analyse the company’s operations, focusing on how its operations strategy is deployed to meet objectives
- Review at least two aspects of operating management themes you have learned in class
- Use operating management themes to identify two or three potential business opportunities
- Synthesise the company’s operations strategy and operating management themes and recommend: 1) how a firm can improve its operations management, and 2) how a firm can attract more consumers.
1. Company selection:
- You may select any legal company, located in any country; however, make sure you can
access sufficient information about the company and its operations before finalising your
- Size and sector are not important but companies using advanced technologies might be
easier to work with on this assignment.
2. Qualifiers and order-winners:
- Outline the company’s products and services
- Use Hill & Hill (2012) Chapter 2 as a starting point for the analysis of qualifiers and order-winners.
3. Operations strategy:
- Consider the dimension of operations strategy (price, quality, speed/flexibility, reliability, product range, amongst others as appropriate)
4. International Operation Management themes:
- Use the recommended reading list and electronic searches of the university’s databases to identify appropriate readings
- Consider how a firm can improve its operation management
o Consider, for example, how a firm can improve productivity and reliability;
o And/or which kind of operation methods is best suited for speed of delivery, amongst other considerations.
- You may present the analysis in a table, if appropriate.
- Recommend one of operation management; justify your recommendation
o Use the company operations strategy analysis and the theory review in the justification
- The aim of the assignment is to analyse application of operating strategies themes in a real world scenario.
- The report requires you to put themes you have learned into practice. Avoid describing the themes in operating management in detail; focus on the application of the themes in operating management to your chosen company.
- Any analysis of the company’s strategic position is not needed and will not attract marks; avoid SWOT, 5 Forces analysis and similar techniques.