Assessment One Tasks

Groups Of 2-3 Students Working Together:

DEVELOP A DIGITAL APP FOR A SMALL OR LARGE ORGANISATION PRODUCTS, NEW OR IMPROVEMENT

Assessment Weighting

20% weighting 1,000 words, + or – 10%

Assessed Learning Outcomes

6. Evaluate critically a range of theoretical analytical frameworks for explaining key success factors for digital business strategies.

7. Communicate professionally using online tools.

9. Work professionally and constructively within small groups contributing to wiki-based peer-review.

Knowledge, Attributes and Skills You Will Develop While Completing this Assessment

‘I want to build/develop/improve a digital App possibly mobile, so where to start?’

First of all you will have to learn and reflect on assessing the reasons, the right questions, the needs and whether you are building or improving a new App or that your overall objective in doing so is to improve the customer experience in the new digital space. Make sure you are aware that this project should be linked to a possible business plan and be aware that this requires an entrepreneurial creative mindset. In addition, sustainability and corporate social responsibility are criteria which should be taken into account as part of the strategy of the organisation and the app.

Critically analyse the e-commerce environment and create a digital strategy for a chosen company.

The report should contain the following sections:

• Introduction
• Decide on What type of App You Plan to Offer.
• Why are you Planning to develop this Particular App
• Establish Whether It Is Novel/New or Improvement Over An Existing One
• Which Organization You are Thinking of? Small/Large etc
• What kind of App is it and What Features to Include. Have You Brainstormed With Colleagues?
• Does it Require Innovative Skills for Innovation/ Entrepreneurship
• Conduct Market Research for the App
• Consider the Customer Experience With The App
• Consider sustainability and corporate social responsibility as part of the App
• Testing the App
• Launch and Market Your App.
• Conclusion

POSSIBLE STEPS TO INCLUDE AND INSPIRE YOUR GROUP:

• Establish the Need….
• Is IT A New App Or An Improvement….
• Define the Specifications. There are a few specifications you need to define before you go ahead and develop your app…
• Brainstorm Solutions. …
• Start Sketching Your App. …
• Plan Your Promotional Strategy. …
• Putting it All Together. …
• Working Together…..

Marking Criteria

The report will be marked against the following criteria in line with St Mary’s marking criteria for reports at level 6:

Knowledge and Understanding

Intellectual Skills

Scholarly Practices

Enquiry and Research Skills

Professional and Life Skills

Please note that in this report, the professional and life skills which should be demonstrated are a professional and clear writing style, the creation of a strategy and the ability to critically analyse and evaluate.

Additional Information

Please note that you are allowed to be +/- 10%. If you go beyond 1100 the marker will stop reading and not take into account the content after 1100 words.

You will be invited to a drop-in session in which you can ask questions and have short pieces of your draft read and fed-back upon.

Please note that full drafts will not be reviewed by your lecturer – please do not request this.

You can seek support with your writing skills from learning development lecturers and from the Royal Literary Fellow. You can try to book appointments with these staff members and if you require assistance to do so, please ask in The Hub in the library on main campus.

It is vital that this is your own independent work – please don’t show your work to other students and don’t ask to see anyone else’s work. You must not plagiarise and you should ensure that you reference accurately and comprehensively using Harvard style. Please use the St Mary’s library web pages and staff to help you to develop your referencing skills.