MKT01907 Tourism and Hospitality Management

Assessment

Assessment overview

This is a graded unit and grades are awarded as detailed in Rule 3.8 of the University’s Rules

Relating to Awards. To achieve a passing grade in the unit all assessment tasks must be submitted and an overall mark of 50% or more must be obtained.

Assessment details

Assessment 1: Report

This assessment is for these students only: Distance Education; Gold Coast; Melbourne – Hotel School; Sydney – Hotel School.

Interpreting your management style

Rationale

An essential element of management is self-improvement, leading to what Quinn et al. (2015) define as Mastery. To achieve this requires recognising your own managerial strengths and weaknesses. Assessment 1 highlights your current managerial type/style, providing a benchmark as you move towards management ‘mastery’.

BUS320 Assessment Task 3

Your task

Identify and describe your management style in an interpretative report, using the CVF conceptual framework (Quinn et al. 2015). The steps involved let you situate yourself within the parameters of management mastery and draw out aspects of your style which are evident from the following exercise.

Instructions

1. Read the introduction and Conclusion sections of the text (Quinn et al. 2015)
2. Complete the Competing Values Framework (Quinn et al. 2011) survey. To complete the CVF access the following URL: http://www.wiley.com/college/quinn/047136178X/survey/mgmt_prc.htm and work through the instructions below
3. complete the 36-statement Competing Values Management Practices Survey
4. then press ‘show result’ – where your scores are plotted on the CVF wheel
5. reflection: Look at the shape of your ‘spiderweb’ – focusing on the Quadrants, rather than each specific ‘role’
6. save a copy for review, discussion, and presentation with your interpretative report.
7. Interpret your findings, identifying strengths and weaknesses as a tourism and hospitality manager. Look for areas of prominence. Make reference to the wider literature and to the Introduction and Conclusion sections from the Quinn et al. (2015) text. For example, are the four quadrants equal in your spiderweb? Are you already in balance? What does this mean for management mastery according to Quinn et al. (2015)? Are there obvious areas of strength and opposing weakness? What are these areas? Why might this be so?
8. Compile these findings into an interpretative report on your management style, explaining elements you see in your CVF ‘spiderweb’. Be sure to include context in this interpretation. That means you should anchor the interpretation in discussions of your actual work and potential role as a ‘manager’ or reference to other managers you might know. This will help explain ‘what’ and ‘why’ the spiderweb reflects what it does about you as a manager.

Marking criteria

• Completion of the CVF Survey.
• Identification of practical evidence and discussion.
• Application of evidence to the role of a manager and to management in a tourism and hospitality context.
• Application of evidence to the elements of the CVF.

Assessment 2: Blog

This assessment is for these students only: Distance Education; Gold Coast; Melbourne – Hotel School; Sydney – Hotel School.

Advanced Financial Planning

Community Blog #1 (Management Team Learners)

Due: Weeks 5–6 inclusive

Length: Maximum 200 words per blog post and a minimum of one post per week

Rationale

On a daily basis, tourism and hospitality managers are required to be dynamic and influential yet empathetic and participative. They must champion innovation and creativity whilst monitoring stability, structure, and control. An underlying commonality is a need to make decisions, both tactically and strategically, that influence the outcomes for many stakeholders. These decisions are sometimes instinctive and at other times calculated and well-considered. They are all, however, based on a collaboration of experience, research and sharing ideas.

Your task

Gather academic and other materials which reflect your response to ‘The Topic’:

Management is the pursuit of ‘flexibility’

You will post a summary each week over two weeks and actively engage in discussion and debate within a community of Management Team Learners or MTLs (refer to Stepping Stone 1 of your Study Guide for more information on MTLs) on the relevance and importance of your material to the topic.

To be an active MTL, our expectation is that you will (in addition to your original summary post) access, contribute and engage in discussion at least once per week. It is anticipated that you will use the online environment (i.e. your online group folder a.k.a. Blog space) to share thoughts, points of interest and relevant links, literature and other materials.

Instructions

1. Find at least 2 items (one Academic journal article and one Industry article) that are relevant to our current topic, ‘Management is the pursuit of flexibility.
2. Prepare a blog entry for each item that you have chosen (maximum 200 words per entry):

Blog entry should:

1. include a brief critical review of your chosen material
2. outline how your material relates to the ‘The Topic’ and the themes outlined in Quinn et al. (2015)
3. show links to your own managerial/work/personal experiences.
4. Access your Community MTLs Blog space via the MKT01907–2017-1 link in MySCU.
5. Post your first blog entry during Week 5
6. Discuss and debate within your community of ‘management team learners’ by engaging with these articles and the issues raised through them.
7. Post your second blog during Week 6 remembering to repeat step 5.

Marking criteria

• evidence of synthesising the literature/textbook
• evidence of idea generation and constructive comments which extend the discussion.
• identification of practical evidence and discussion
• evidence of engaging in analytical/critical discussion and debate with MTLs.

Assessment 3: Blog

This assessment is for these students only: Distance Education; Gold Coast; Melbourne – Hotel School; Sydney – Hotel School.

Community Blog #2 (Management Team Learners)

Due: Weeks 8–10 inclusive

Length: Maximum 200 words per blog post and a minimum of one post per week

Rationale

Continuing from your first Blogging experience, this second community Blog extends your knowledge of a master manager by thinking, analysing and discussing ideas and exploring the concepts of competing and paradoxical master manager characteristics.

Once again you will gather academic and other material to reflect your views on management, as well as generating an online debate about management, managerial styles and your own response to the CVF survey and resulting ‘spiderweb’.

Your task

Gather academic and other materials which reflect your views on ‘The Topic’:

Understanding the external environment is a necessary attribute of a modern tourism and hospitality manager

As we did for your first Blog assessment, you will post a summary each week over two weeks and then actively engage in discussion and debate with a community of MTLs on the relevance and importance of your material.

The third week will see a topic/question posted by the Unit Assessor which will provide

MTLs with a themed blog interaction.

A focus of this second blog is for MTLs to link their research and ideas back to some of the discussions in the first blog (Assessment 2). Although conversation and interaction are important outcomes, the linking of ideas and informed debate will result in a more informed awareness of the competencies of a Master Manager and will allow you to actively engage with the concept of the CVF from Qunn et al (2015) text.

Remember, to be an active ‘management team learner’ within your community, our expectation is that you will (in addition to your original summary post) access, contribute and engage in discussion at least once per week.

Instructions

1. Find at least four (4) items (3 Academic journal articles and one Multi-Media piece) that are relevant to our topic (Understanding the external environment is a necessary attribute of a modern tourism and hospitality manager).
2. Prepare a blog entry for each (maximum 200 words per entry).

Blog entry should:

1. include a brief critical review of your chosen material
2. outline how your material relates to the ‘The Topic’ and the themes outlined in Quinn et al. (2015) including the notion of paradox and competing values
3. show links to your own managerial/work/personal experiences.
4. Access your Community Blog space on the MKT01907-2017-1 Blackboard site.
5. Post your first blog entry during Week 8.
6. Discuss and debate within your community of ‘management team learners’ by engaging with these articles and the issues raised through them.
7. Post your second blog during Week 9 remembering to repeat step 5 above
8. At the start of Week 10, a final discussion blog topic/question will be provided by the Unit Assessor.

It is expected that MTLs will come together to discuss this final topic and draw upon knowledge acquired and ideas shared throughout the community blogging process.

Given that it will be an open dialogue (meaning all MTLs of your community will be contributing to the one conversation at varying times and with varying regularity), you are encouraged to engage early and often to avoid being left behind in the conversation.

Strategic Human Resource Management

Marking criteria

• evidence of synthesising the literature/textbook
• evidence of idea generation and constructive comments which extend the discussion
• identification of practical evidence and discussion
• evidence of engaging in analytical/critical discussion and debate with MTLs.

Assessment 4: Reflective writing

This assessment is for these students only: Distance Education; Gold Coast; Melbourne – Hotel School; Sydney – Hotel School.

Reflecting on Management

Length: Part A – 500 words, Part B – 800 words

Rationale

Your final assessment asks you to bring together the various elements of our previous 3 assessments and reflect on your journey towards Management Mastery thus far. It is also about creating a snapshot of the Manager you are today. This is the beginning of a process we hope you will continue to review throughout your studies and into your management career.

Your task

Part A: Complete the CVF ‘spiderweb’ activity and write a reflective commentary with reference to the changes (if any) from your first attempt. Be sure to use the literature, participation and learning from your Blogs and the results from both ‘spiderwebs’ to support your reflection.

Part B: Choose either Community Blog 1 (Assessment 2) or Community Blog 2 (Assignment

3) and identify examples of competing values, paradoxical views and complementary models identified by your community of MTLs. Prepare a report on your findings remembering to include the importance of these elements to the function of management within a tourism, hospitality, events, gastronomic, business organisation and from the perspective of a Master Manager.

You should also include reference to the additional question/topic that we covered in the 3^rd week of Blog #2

Instructions

Part A

1. Read the Introduction and Conclusion sections of the text (Quinn et al. 2015)
2. Complete the Competing Values Framework (Quinn et al. 2015) survey. To complete the CVF access the following URL: http://www.wiley.com/college/quinn/047136178X/survey/mgmt_prc.htm and work through the instructions below:
3. Complete the 36-statement Competing Values Management Practices Survey
4. Then press ‘show result’ – where your scores are plotted on the CVF wheel
5. Reflection: Look at the shape of your ‘spiderweb’, focusing, as we did previously, on the Quadrants, rather than the individual ‘roles’
6. Save a copy for review, discussion and presentation with your reflective commentary.
7. Compare your ‘spiderweb’ results to the one completed in your first assignment.
8. Visit the following link, download and read through this useful resource on Reflective

Writing: www.scu.edu.au/teachinglearning/download.php?doc_id=12767&site_id=301&file_ext=.pdf (http://www.scu.edu.au/teachinglearning/download.php?doc_id=12767&site_id=301&file_ext=.pdf) (18K) Note that you may need to copy and paste the URL into your web browser.

5. Using the guidelines of reflecting writing, prepare a commentary that considers the following:
6. Have you experienced areas of significant and/or minimal or no change, between your 1st and the 2nd CVF ‘spiderweb’?
7. What circumstances (personal, learning, work) influenced changes (or lack of) throughout your management journey to date?
8. Did the community interaction and more specifically, the management team learners influence any outcomes of your second survey (changed your views, reinforced your views?)
9. Which areas of the CVF do you feel require some improvement? Why?
10. If you were asked to consider your own Master Manager competencies, how would you best describe them?

Part B

1. Choose either Blog 1 (Assessment 2) or Blog 2 (from Assignment 3).
2. Think about the outcomes of your chosen Blog and the views of the management, and learning about management held across the group.
3. Include reference to the additional question/topic that we covered in the 3rd week of Blog #2
4. Identify examples of competing values, paradoxical views and complementary models identified by the community of MTLs.
5. Prepare and submit an analysis, including the importance of these elements to the function of management within a tourism, hospitality, event, gastronomic, business organization and from the perspective of a Master Manager.

MNG03236 Hotel Professional development

Marking criteria

• Second completion of CVF ‘spiderweb’
• Identification of practical evidence and discussion
• Application of evidence to the role of a manager and to management in a tourism and hospitality context
• Evidence of an overall understanding of the CVF concept
• Presentation