Assessment 3: Brand Audit Evaluation Report – 40%

DUE: Sunday 13 Nov @ 11.59pm via Turnitin

Written Report (2000 Words)

Your final brand audit report builds on the Product Report submitted in Part 1 and should include the following:

• Owner & History of the brand
• Products/Services offered under this brand (from Product Marketing Report)
• Positioning of the brand (from Product Marketing Report)
• Marketing Communications – How does the brand talk to its customers?
  o Brand Elements (names, URLs, logos, symbols, characters, slogans, jingles, packaging)
  o Website – Social Media
  o Advertising
• Distribution (where is the brand available?)
• Competitors (include market share and other relevant facts and figures)
• SWOT analysis; clearly identify key marketing challenges
• Conclusion and Recommendations (addressing the identified key marketing challenges).