MKT101 Foundations of Marketing

Posted on February 16, 2023 by Cheapest Assignment

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Assessment 3: Brand Audit Evaluation Report – 40%

DUE: Sunday 13 Nov @ 11.59pm via Turnitin

Written Report (2000 Words)

Your final brand audit report builds on the Product Report submitted in Part 1 and should include the following:

  • Owner & History of the brand
  • Products/Services offered under this brand (from Product Marketing Report)
  • Positioning of the brand (from Product Marketing Report)
  • Marketing Communications – How does the brand talk to its customers?
    o Brand Elements (names, URLs, logos, symbols, characters, slogans, jingles, packaging)
    o Website – Social Media
    o Advertising
  • Distribution (where is the brand available?)
  • Competitors (include market share and other relevant facts and figures)
  • SWOT analysis; clearly identify key marketing challenges
  • Conclusion and Recommendations (addressing the identified key marketing challenges).
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