MKT4013 Entrepreneurship, Innovation & Small Business Marketing

Posted on March 31, 2018 by Cheapest Assignment

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Middlesex University

There are 3 assessment components in this module:

5.1 The table below specifies the associated deadlines:

 

Assessment	Deadline
An individual essay (30% weighting, 3,500 words)	December 2016 week 11
A Case study analysis (30% weighting, 3,500 words)	Feb 2017 week 16
A group assignment business plan report (30% weighting), 5,000 words and a group presentation (10% weighting).	April 2017 week 23 and 24

MGT5OBR Individual Essay

5.2 Overview of Individual Assignment
Description of Coursework		1 First assignment—Critical literature based review of key entrepreneurial theory/concepts.
Word count		3,000 words
Audience and role of author		Consultant
Learning outcomes		Learning outcome assessments (1-5) (8-9) (16) submission Dec 2016 week 11
Format		Report style font 12 Roman
References		Academic and industry reports Harvard style http://www.citethemrightonline.com
Assessment Criteria		Assessment criteria handout sheets to support
Suggested Resources	Academic and industry reports on Macro and micro environments
Submission Details	One copy to be handed in at the student office
Due date	Dec 2016 week 11

Assignment 1 Individual essay coursework (30% weighting)

Coursework Essay

Choose one of the following and write an essay of 3000 words (maximum). In grading these essays, I will be looking for knowledge and understanding of key literature together with some reference to examples or case studies.

1. Examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-à-vis well-resourced large companies. What are the implications of such distinctiveness for small businesses attempting to achieve sustained growth?
2. One of the most consistent problems reported by small firm owners relates to finance. What are the main causes of these problems and what, in your view, are the main responsibilities for (a) small business owners, (b) financial institutions and c) governments, in dealing with them?
3. Examine the view that marketing theory and concepts portrayed in the traditional marketing literature have only limited application in guiding small business marketing practice.
4. Consider the perspective that rational long-term planning modes of strategic management, in theory, prescribe a tidy step-process which can assist business organisations to exert control over their external environment, but in practice have limited utility for small businesses.
5. Consider the role of small firms in the economy and identify the key factors that would help explain why despite the varied support available to small firms, the failure rate of SME’s has continued to be relatively high in the UK.

Assessment 1: Critical Review

 

5.3 Overview of Case Study Assignment
Description of Coursework	Entrepreneurial organisation: case study analysis. (30% weighting)
Word count	3,000 words
Audience and role of author	Consultant
Learning outcomes	This will address Learning Outcomes 1, 2, 3,4 7and 8
Format	Report style font 12 Roman
References	Academic and industry reports Harvard style http://www.citethemrightonline.com
Assessment Criteria	Assessment criteria handout sheets to support
Suggested Resources	Academic and industry reports on Macro and micro environments
Submission Details	One copy to be handed in at the student office
Due date	Week 18 2017

 

5.3.5 Overview of Group Business plan assignment
Description of Coursework	Group Coursework Assignment: Business plan report for a new venture start-up or an existing small-medium enterprise.
Word count	5000 words
Audience and role of author	Entrepreneurial consultant
Learning outcomes	Learning Outcomes 2,3 4 5, 6, 7 and 8
Format	Report style font 12 Roman
References	Academic and industry reports Harvard style http://www.citethemrightonline.com
Assessment Criteria	Assessment criteria handout sheets to support You will be required to work in groups (typically 3/4 students) on this project on the undertaking of a Business plan report for a new venture start-up or an existing small-medium enterprise. Each group is expected to make a presentation of their case to the rest of the class in week 23(10% weighting) The idea is that you prepare the final version of your written report in the light of the comments you receive from staff and from other members of your work group. Business plan Report weighting 30%
Suggested Resources	Academic and industry reports on Macro and micro environments plus springwise.com
Submission Details	One copy to be handed in at the student office
Due date	Group work presentation week 23 Group Report Deadline week 24 April 2017

A report of 5000 words (maximum) is appropriate for this piece of work. Group Assignment Questions With reference to a new venture/small firm of your choice, you are invited to act as a consultant to undertaking an analysis of the strengths and weaknesses of the company/new venture and to make recommendations for action which are designed to improve the firm’s development.The following components should be addressed:

MGT3201 Global Business Strategy

• a) To what extent are stages-of-growth models (such as that of Greiner [1972]or Churchill & Lewis, [1983]) helpful as tools for identifying and diagnosing issues and problems faced by your chosen firm at different stages of development?
• b) Systematically analyse the current strengths and weaknesses of the company in relation to its products, services, markets, labour, management resources, etc. What are the main constraints on the firm’s development at present? Ensure that the evidence on which your analysis is based is clearly presented.
• c) What are your recommendations for action designed to improve the firm’s performance? Prioritise your recommendations and provide a rationale for them, pay particular attention to the limitations placed by the firm’s resources and those which it might realistically be expected to mobilise.
• d) To what extent does your new venture/case study reflect the distinctive characteristics of small businesses that are identified in the literature.

BHS0027: Strategic Management

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