The MAXIMUM word limit for the exam is 2,000 words.

Please include YOUR final word count at the end of the paper.

All candidates MUST complete all questions

On completion of the exam, please upload this answer sheet document to the Exam submission drop box on the Cloud Deakin Unit site. Please ensure you have read the requirements for completing this examination paper – Refer to page 2 of the examination document.

The reuse of work or parts of work from your assignment(s) in MMk101 Marketing Fundamentals or content from any other unit you have undertaken at Deakin University, or any other academic institution is not permitted.

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Question 1a (15 marks)

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Question 1b (8 marks)

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Question 1c (5 marks)

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Question 2a (6 marks)

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Question 2b (4 marks)

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Question 3a (12 marks)

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Question 3b (8 marks)

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Question 3c (12 marks)

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Question 4a (5 marks)

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Question 4b (5 marks)

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Word Count: Please enter YOUR total written word count (excluding instructions):_______________

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