Learning Outcome Details
Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO)
ULO 1: Analyse, critique, evaluate and reflect on information and arguments
GLO4: Critical thinking
ULO 2: Synthesise disparate and complex information to form a coherent argument
GLO4: critical thinking
Description / Requirements
Task: Critically analyse a famous speech (chosen from the list of speeches provided on CloudDeakin) and
structurally compare it with a statement by the head of a company (chosen from the list of companies provided
on CloudDeakin). Please be advised that for Assignment 1, you have to select any ONE letter/report/address
in the annual report of your chosen company which may have been delivered by either the Chairman OR the
CEO OR the Managing Director OR the President.
NOTE: Each student will have to work on a different combination of speech and the company head’s statement.
Please select your preferred combination from the lists provided on CloudDeakin and email your choice to the
lecturer (email@example.com) no later than 5 PM AEST on Friday, 16/03/18. Please include
your Deakin student ID number in your emails. In case there are several students who have coincidentally
selected the same combination of speech and board statement then the lecturer may allocate a different
combination on a ‘first come first served basis.
Please note that this is an individual assessment task that each student is expected to complete on his/her
own. While students are encouraged to discuss their approach/ideas with classmates, the final output
submitted for evaluation MUST solely consist of a student’s own work.
Suggested approach: The structures of the speech and the company head’s statement should be
comparatively analysed using one or more critical thinking tools and methods discussed in the lectures that
are appropriately applicable to such a discourse analysis task. A structural comparison means you have to
compare the two pieces in terms of how well each of them succeeded in their objectives of getting their
respective messages through to the intended target audiences. Please be aware that a structural comparison
of the two doesn’t mean a comparison of their contents as the contents are inevitably expected to be quite
different given their vastly different objectives and target audiences.
Word limit: 2000 (with 10% variance).
2. Analysis of famous speech
3. Analysis of statement by the company President/Chairperson/CEO/Managing Director
4. Structural comparison of speech and statement
Criteria for marking:
1. Understanding the respective objectives of the two pieces and their intended target audiences – 10%
2. Critical thinking tools and methods used in the structural comparison of the two pieces – 10%
3. Overall flow of paper, style, within word limits and appropriate use of external references – 10%