University of Sunderland

International Marketing

PGBM – 51

Introduction to the Assignment:

This assignment is divided into two parts (Section A & Section B). You will need to achieve minimum overall mark of 40% in order to successfully complete this module.

Please read all instructions and information carefully. You are required to submit your work in accordance with the University of Sunderland Postgraduate Assessment Regulations. Your assignment must be submitted in conjunction with a Turnitin© report and clearly completed

Assignment Cover Sheet.

Mode of Assessment: Individual Report (section A 70% & B 30%)

Overall weighting: 100%

Assignment:

Assignment Brief:

Section A (70%):

Critically evaluate the marketing environments for a consumer electronic tablet-module brand already operating in TWO countries from different continents. What are the key challenges in each country for the brand? You are required to select these countries from separate columns below:

Your target length for this section is 2500 words.

A	B	C	D	E
France	USA	UAE	Thailand	Nigeria
Germany	Mexico	South Korea	Singapore	South Africa
UK	Brazil	Japan	Vietnam	Kenya

PG Adult Nursing

Section B (30%):

Examine whether strategies of local adaptation or global standardization should be preferred for the consumer electronic tablet-module brand in your chosen countries. Justify your decisions using evidence from your research. Your target length for this section is 1000 words.

The output of this assignment should be a written report of approximately 3500 words +/- 10%.

Your arguments, findings should be supported by theories, facts and figures published within contemporary journal articles, recognized business magazines and market intelligence reports etc. Please justify any tools or models used to evaluate the information you source and reference these. You must provide a list of references using Harvard style referencing. Academic tutors will work with students during the workshops in order to support and monitor individual student’s progress.

This is an individual assessment. You must submit your report on SunSpace / Module through the Turnitin©.

BHO0002 Employment Relations and Technology

The work must be original – if there is evidence of any work that is not wholly attributable to you, University’s Cheating, Collusion, and Plagiarism policy will be applied.

N.B. Please note the maximum word count of 3500 words +/- 10% excludes Appendix and References.

Learning Outcomes:

This assessment is designed to meet the following knowledge and skillsbased outcomes:

• Demonstrate the differences between marketing in domestic and international markets
• Explain the processes by which organisations internationalise their activities and enter new markets
• Evaluate the suitability of specific international marketing strategies
• Utilise a broad range of sources for finding appropriate information
• Analyse market data in order to assess marketing opportunities across different regions of the globe.

Business Ethics

Assessment Criteria:

You will be assessed on the following criteria:

• Critical evaluation
• Range and quality of references
• Structure of presented material
• Cogency of argument with logically derived conclusions
• Analysis of information with justification of appropriate tools/models
• Knowledge & application of appropriate management concepts and theories

Submission Policies:

1. Students MUST submit an electronic copy (see date in Sunspace)
2. All Students must submit their assignments through Turnitin©. 23th June 2017, if under any circumstances assignments are submitted without this, the final mark will be withheld and there will be potential delays.
3. All works submitted MUST be original. If under any circumstances a student is found to be violating any of the ‘Academic Integrity’ rules mentioned within the module guide, the university deserves the right to take legal and disciplinary actions against the individual.

Event Evaluation

Marking Scheme:

Distinction (70+%)

An excellent assignment. It demonstrates a high level of understanding of the learning outcomes. The report provides evidence of significant understanding of marketing strategy theory/techniques and its application to the selected organisation. All decisions are logical, coherent, fully justified, explained succinctly and coherently, but also demonstrates a high level of insight and originality. The presentation is of a very high standard demonstrating a professional approach which is generally free of errors.

Merit (60-69%)

A very good assignment. It demonstrates a reasonably high level of understanding of the learning outcomes. The assignment provides evidence of understanding of marketing strategy theory/techniques and its application to the selected organisation. All decisions are logical, justified and explained however are less strong in terms of insight and originality. The presentation is of a high standard and predominantly free from errors.

Pass (40 -59%)

A good assignment. It demonstrates a sound understanding of the learning outcomes. The report provides evidence of understanding of marketing strategy theory/techniques and its application to the selected organisation, though this may be somewhat limited. Most decisions are appropriate however are less strong in terms of insight, logic and originality. The presentation is adequate.

BHO0217 Global Management in Context

Grade F (<40%)

An unsatisfactory assignment which demonstrates a lack of understanding of the learning outcomes and has not answered the question. It contains some elements of marketing strategy/techniques applied to the context however is not wholly appropriate. The assignment lacks logic, coherence, originality and insight. The presentation is poor with a number of errors.