Case study analyses the following (MAKE SURE YOU USE SCHOLARLY REFERENCES ATLEAST 10) Reading with a critical mindset: information not neat or complete Identifying the facts: who, what, when, where, how, why. Organising the facts for yourself Interrogating the facts Identify missing information Select readings and apply to the case Developing an argument Analysing vs describing Diagnosing underlying causes of problems Discussing best practice Generating alternatives Selecting solution options: decision matrix Justifying your solution Action plan development Answer these questions What is your view of the BCR concept? What would you do to (1) contact signatories to the Giving Pledge and (2) how would you get their attention? What other products could be used for a purpose entity? What are the important elements of a purpose entity? How are competitors in the banking industry likely to respond to the BCR if established? Aaron believes that proof-of-concept for the BCR and evidence of consumer propensity to switch services is required in order to attract philanthropic funding for the purchase of an existing bank. What alternative means of establishing a demand for BCR services could Aaron use? What customer behavioral challenges will BCR face attracting customers? What are the challenges of using VAL’s typologies for targeting purposes? How will BCR be able to use these to accurately forecast the size of the target audience and consumer demand?