Module Code: SM0380

Module Title: Doing Business Globally & Internationally

SM0380 Doing Business Globally & Internationally

Instructions on Assessment:

In Part A, students are required to address the questions below by using academic theory and concepts. (Some suggested resources covering aspects of the case have been posted on Blackboard as a start).  In Part B, students are required to apply overall learnings from the module to their own personal development.

Students are required to research the business partnership between of Pfizer Inc. with Zhejiang Hisun Pharmaceuticals.

Overall word limit: 3000

PART A

1. With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important external issues and trends driving the partnership of Pfizer Inc. with Zhejiang Hisun Pharmaceuticals. In which areas are the expected internal benefits and synergies for both companies? Why are the Chinese and US governments involved?

(20 marks)

Advanced Financial Planning

2. With reference to the academic literature, how would you describe this partnership? Explain the risks associated with this choice of partnership. Compare and contrast this choice with Pfizer Inc.’s recent partnership with Hospira, Inc. Justify your view.

 (20 marks)

3. By applying appropriate theory and using evidence from your research of these companies, analyse the national and corporate cultures involved. Speculate on the impact of both on this ‘partnership’ between Pfizer Inc. with Zhejiang Hisun Pharmaceuticals.

(20 marks)

1. Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate movements on the deal.

(20 marks) 

Health Care Assignment

PART B

5. Identify three (3) specific aspects or challenges of doing business internationally that you have come to appreciate through the seminars or Expert Lectures on this module. Explain why these are significant to you personally and to the future of international business.

(20 marks)

(Some basic instruction if required here)

Important note about ARNA regulations

The regulations specify that students must complete every assessment component contributing to the modules on their programme.  This applies to all forms of assessment as defined in the module descriptor.  Please note that:

• if any assessment component is not completed, students will be failed in the module even if the module pass mark has been achieved;
• if the requirements for referral specified in section 5 of ARNA¹ are met, a resit opportunity will be given;
• if unable to complete an assessment component because of extenuating circumstances, students should follow the procedure described in the Student Guide to Extenuating Circumstances¹.

HAS 121 Human Development in Social Context

This change was approved by Academic Board on 12 October 2009 in consultation with the Students’ Union.  Students should consult their Programme Leader or Guidance Tutor if they have any queries. Independent advice and support is also available from the Students’ Union Advice & Representation Centre (su.advice@northumbria.ac.uk) or from a student adviser in Student Services.

¹ARNA and the Student Guide to Extenuating Circumstances Affecting Assessed Work are available from http://www.northumbria.ac.uk/sd/central/ar/lts/assess/assproc/assdocstud/