Assignment Guidance 

Executive Summary summary of your report.
200words

Contents Page Include page numbers.

Introduction No need

Analysis of the industry and the firm Using third party sources (e.g. academic literature) and secondary data to
analyse the concepts underpinning industrial analysis. You should make reference to any relevant models, and
frameworks and include critical viewpoints to assess the attractiveness of the industry. Using third party sources (e.g. academic literature) and secondary data to analyse the concepts underpinning internal strategic analysis. You should make reference to any relevant models, and frameworks and include critical viewpoints to assess the distinctiveness of the firm. (Approximately 900 words)

Identification of the possible scenarios Using third party sources (e.g. academic literature) and data collected about
the industry and the firm analyse the concepts underpinning corporate strategy and choose the one more appropriate
for your firm. You should make reference to any relevant models, and frameworks and include critical viewpoints.
Using third party sources (e.g. academic literature) and data collected about the industry and the firm analyse the
concepts underpinning business strategy and choose the more appropriate one for your firm. You should make
reference to any relevant models, and frameworks and include critical viewpoints. (Approximately 900 words)
Evaluation of the strategy and recommendation Evaluate the proposed strategies (corporate and business ones)
using adequate frameworks and provide an explanation of why these strategies are best suited for your firm.
(Approximately 900 words)

Recommendations criteria This section should summarise the report aim and objectives and draw together the main
points from your analysis of literature. It identifies what has been learned from undertaking this research it should clearly summarise the justification of your chosen strategies/ recommendations. (Approximately 200 words). Reference List A list of all sources cited directly in the text. Harvard style. Bibliography List The sources you consulted but which you do not cite, also to be presented in the Harvard style.

The Individual Report 

• Provide an analysis of the business environment of the firm. You should consider the main competitors and their
competitive position; market details (value; share etc.); current trends in the market; future trends in the market
(attractiveness of the industry).

• Provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also
consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm
(distinctiveness of the firm).

• Identify and evaluate possible strategies at the corporate and at the business level based on the previous analysis.

Recommend the route forward. Provide an explanation of the scenario chosen and critical analysis of the implications.

Core Learning Outcomes 
Learning Outcomes 
On completion of this unit you should be able to: Assessment Criteria
To achieve the learning outcome you must demonstrate the ability to:

1 Critically evaluate the difference between issues of a strategic nature and those of an operational and functional
nature Evaluate the difference between issues and problems of a strategic nature and those of an operational or functional nature. Exercise research-based judgment in scoping the extent and content of the strategic challenge to be addressed

2 Critically evaluate the usefulness and appropriateness of the analytical tools of strategic management in relation to
conducting analysis of both the external and internal environments of the organisation Evaluate and select the
relevant techniques and methods of analysis required in strategic problem situations and select the appropriate
methods to conduct external and internal analysis of an organisation

3 Synthesise outcomes of analysis and critically analyse potential strategic options for an organisation Develop
strategic options based on identification of strategic issues arising from analysis

4 Critically evaluate potential strategic options through critical evaluation of the key external developments; internal
capabilities and demands of key stakeholders Select and apply appropriate financial and non-financial appraisal
techniques in the assessment of the potential for identified strategic options to meet the over-arching objectives of the organisation
assesssment breif and important details