Format: Written Report
Any special requirements: All work should be submitted on the Student Portal.
Word Limit: 1500 words (+/- 10%)
Learning outcomes to be examined in this assessment
To successfully complete this assessment, students should be able to:
Percentage of marks awarded for module:
This assignment is worth 100% of the total marks for the module.
Task: Summative Assessment: 100% coursework. All learning outcomes will be covered. Notting Hill Carnival has been described as the largest street festival in Europe and takes place every August Bank Holiday weekend in the streets of London W11. The carnival is an amazing array of sounds, colourful sights and social solidarity. Various estimates put the crowd numbers at anything up to one million people over the two/three days which it runs (Carnival Review Group, 2004). Carnival started as a local festival set up by the West Indian community of the Notting Hill area and has now become a large international event attracting visitors from many parts of Britain
and the world. At the roots of Notting Hill Carnival were the Caribbean carnivals of the early 19th century, a particularly strong tradition in Trinidad, where the first carnival was held in 1833 to mark an end to slavery in the Caribbean.
Using the above case study answer the following questions (your answers will form the main body of your report).
(b) Describe the main event and marketing concepts that the Notting Hill organisers should consider when developing a marketing plan:
An individual report which must be presented in a report format (1500 words)
It is important that your report is properly structured as shown below. Remember that this individual report accounts for 100% of your module assessment.
Your report should include references to the appropriate international event and marketing literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 5 different academic references must be cited to achieve a pass, but a well-researched report is likely to cite many more.
You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud (OneDrive, iCloud, Dropbox and Google Drive are good examples). A disk crash is not an acceptable reason for late submission.
Below is an indicative structure for your report:
Table of Contents
A list of all the sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible.
Introduction (approx. 150 words)
This should show that you have understood the brief and that you will cover everything required.
Findings and Analysis (approx. 1200 words)
Conclusion (approx. 150 words)
This provides an end to your report through a summary of the important points in your discussion. Remember not to include any new material here.
The terms reference list and bibliography are sometimes used interchangeably, but here we define the terms as: