BBMK504 Group Brand Management Strategy Report Guideline

BBMK504 Group Brand Management Strategy Report Guideline Two questions often arise in brand marketing: •          What makes a brand strong? •          How do you build a strong brand? Part A – Group presentation (10%) For Part A of this project, student teams of 2 will be allocated one brand. Each group is then required to prepare … Continue reading BBMK504 Group Brand Management Strategy Report Guideline