MK4111 International Marketing Management
Posted on by EditorDurkin (2013) re-visits the classic paper by Theodore Levitt “Marketing Myopia” from the 1960s. Are companies internationally losing focus on their customers as they embrace digital technology? Construct a brief critical review to comment on this evaluating both sides of the debate. Summary Theodore Levitt’s Marketing Myopia is eye-opening for every business leader. As per […]