
Marketing Strategy and Plan
January 17, 2023
MMH352 – International Human Resource Management
January 17, 2023Credit points : 6
Prerequisites : None
Co-requisites :
Subject Coordinator : Harriet.Scott@insearch.edu.au
Lecturer : Harriet Scott, Maruf Mostafa
Tutor :
Deadline : Presentations will take place in your week 5 tutorial Individual responses submitted to Turnitin by 23 rd April
- Work in a group of 3 or 4
- Locate a recent (last 3 months) news story from an Australian news media source. Choose a news story that allows you to apply any of the following microeconomic concepts:
o Law of demand and/or supply
o Changes in demand and/or supply
o Market structure
o Elasticity
o Externalities
o Excise tax
o Price ceilings/floors
o Costs of production
o Price, revenue and profit - Use your chosen news story to answer the four questions:
1. What is the main issue presented in the news story?
2. Who are the key stakeholders that are impacted by the issue?
3. Explain the economic theories/concepts/diagrams that can be applied to this news story.
4. Are there any other issues in the news story that you believe to be relevant? - Give a 6-8 minute group presentation on your article during your week 5 tutorial. Use the four questions to structure your presentation, and use visuals such as PowerPoint or Prezi
- Submit your individually written responses to the four questions to Turnitin by the deadline
- Write about 1000 words.
Other Requirements
- Submit a hard copy of your chosen news story to your tutor in week 5.
- Submit a hard copy of your presentation slides to your tutor in week 5 (print 4 slides per page and include group member names)





