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International Marketing Assignment Sample


Assessment 3: Individual Reflective Journal – Individual Assignment

1. Introduction

Each business mainly aims to earn a large number of profits and cover up all kinds of overheads and costs borne by them in their operation. For this reason, many companies take initiatives to expand their business on global terms and carry out their business dealings and activities in different countries and economies. In the present world, there is high demand for the employees who though belonging from different places and cultures, have a different kinds of varied knowledge and experience. In the whole world, companies who are undertaking their business on global aspects are mostly focusing on employing different people who have expertise related to a different field of job and can focus on various aspects to be considered in their line. Still, employing people from different kinds of cultural or ethnic backgrounds mainly, face various kinds of issues and challenges. The main challenges faced mainly arise due to the difference in culture, language, and other political or religious beliefs prevalent among the people working in the business organization in that specific country. The management of this kind of global team becomes a very hectic and complex job for the company and the company has to undertake various time taking and complex measures to get rid of some of these problems (Bryman and Bell, 2015). Though the employing of global teams is a necessary factor and helps the company in completing its tasks in that country, still many issues are faced by the company most of which is never possible to be solved.

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2. Project Objective

  • To show and recognize the various kind of issues that are faced by the business management in the process of the management of the global teams in different economies or countries
  • To recognize the need of employing global teams in respect of the diversification and expansion of business
  • To show and identify the different tasks and roles played by the management teams in the effort the removal these problems
  • To propose different kinds of alternatives recommendations that can be applied to get rid of these issues and challenges faced by the management teams

3. Research Scope

The scope of this research can be termed to be huge. With more and more initiatives undertaken by different business entities for the globalization of its operation across various international boundaries, the company faces many issues in managing and working with the global teams that are employed for undertaking the business operation in that country. These issues are very complex and need to be sorted out by the management teams. If the issues can be correctly addressed, the operations of the company can be said to be functioning smoothly in near future. The scope of study mainly lies in the field of recognizing these challenges and the efforts taken by the company to get rid of them. In addition, the results derived from these efforts taken by the management team and the future aspects and scopes of these undertakings provide a wide area and scope to conduct the study for this research assignment.

4. Literature Review

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A literature review constructs the theoretical framework required to complete the research. Existing theoretical foundations related to the area of the research work are reviewed here to assess the less explored area. Identification of the gaps helps the current researcher to carry out extended research concluding a new dimension to it. The issue of global team management has gained significant information over the past few decades. This phenomenon can be attributed to the global expansion of the industrial segments. To derive the desired conclusion of the research work, the researcher adopted the use of various sources of relevant information. The concept of global team management has been analyzed in the research work of various scholars and researchers. The primary focus for most of that research work has been on doing proper homework before taking up the responsibility of managing an intercontinental team. The implementation of the theories of global team management should be efficient and tricky so that the intercontinental team cans manage. Managing a team across the borders of particular nations requires a special set of skills and knowledge. In the context of the case study, the issues of global management concerning the managing of intercontinental teams have been depicted. The global team manager should have a proper understanding of the cultural diversities, social aspects, community expectations, and many other socio-emotional factors that may affect the production capacity of an individual (Klitmøller and Lauring, 2013).

Some of the researchers in the context of the case study did conclude that language plays a crucial role in connecting individuals. In the modern-day scenario, most global or face-to-face communications are carried out through linguistic interaction (Browne et al. 2016). Due to the rapid emergence of cloud or internet forums in organizations, communication has become easier by the means of emails, chats, video conferences, group conferences, etc. The national boundaries are no more a hindrance to communication. In this aspect, the researcher concludes that proper communication is necessary for global team management. Effective communication implies the exact interchange of thoughts and information. Communication through language is the most effective medium of communication (Jarzabkowski et al. 2014). In the context of global team management, it has to deal with people representing various cultures and from different backgrounds. This indicates the fact that the global team management may acquire an idea of the language used by their team members. Proper knowledge of the language will ensure that the exact information is communicated and specific feedback is received from the team members. In research, work language was considered the heart of the global business cycle and the main tool for integrating different skills involved in the business and obtaining desired performance outcomes. Proper verbal communication through the desired language will ensure that there is a proper understanding of the organizational goals of the concerned persons (Fu et al. 2016). Some scholarly articles also refer to the fact that the differences in language can be a hindrance to the functioning of international business. The language barriers will lead to the miscommunication of the goals to the person liable for achieving those goals. Miscommunication due to language hindrance can lead to adverse consequences in terms of achieving organizational goals. The researcher in the context of the case study did analyze various issues that are being faced by an organization for implementing global team management efficiently. Global team management does face numerous challenges; some of them include challenges of effective team leading, developmental lack of managerial effectiveness, inability to inspire others, and the inability of self-development (Colomo-Palacios et al. 2014). The researcher in this context is willing to propose the use of cross-functional integration by implementing the methods of communication or by providing language training.  Proper implementation of the proposed method may result in the success of the business.

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The researcher did find that the human resources department could play a pivotal role in communication if they may collaborate with the global teams. The human resources department is liable for all the internal and external activities of an organization. The researcher in this context is willing to consider the HRM as it is acquainted with the social, economic, cultural, and emotional needs of a community. The global team of an organization can acquire its desired information about a community by collaborating with its respective HRM department (Verburg et al. 2013). This will assist the global team management to acquire an overview of the concerned community and derive methods of management considering the social, economic, financial, and cultural aspects of the community. This may generate a sense of appreciation among the community members, which will ensure the sustainability of the organization. The human resource department of an organization is located at both local and global levels. This helps the HRM department for identifying the precise gaps in communication between the global teams. As this department operates both at the local and global level, it acquires a specific idea about the requirement of the global team members. This helps them in providing specific feedback to the concerned authorities and ensures that the strategies are formulated based on the requirement of t6he team members. The global team can be an active participant in this dynamic environment and assist in handling and balancing the professional hindrances (Frank et al. 2015). In the context of the case study, the researcher did conclude that some of the researchers have highlighted that to ensure a productive environment the human resource management team must foster global collaboration. The methods of global collaboration must include global team training, employees may be guided by their respective local managers who will help them in acquiring an idea about the local community (Klenke, 2016). The concept of international business is a wide concept and global team management plays a crucial role in its operation.

5. Hypothesis

The business organizations and the management body in the process of the management of the global teams face H0- Many challenges across various countries.

The business organizations and the management body in the management of the global teams face H1- No issues across the national boundaries.

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6. Research Design and Methodology

The research will be mainly conducted based on qualitative terms of data and information. For conducting this research study, secondary sources for the collection of relevant and detailed data shall be considered for this study. For the collection of relevant data for this field of study, various books and articles shall be considered. The journals, books, and literary articles of different scholars and researchers shall be referred to gather relevant data for this research work. The various articles and research materials of different people have been considered which have mainly focused on the different kinds of issues faced by the business organizations in the process of the management of the global teams properly and properly carry on the work with them. The issues faced by the business organizations shall be identified for this study and different alternatives taken by the management teams of those organizations shall be recognized to shape this research proposal properly. The data gathered from these different kinds of literary sources as if the journals, articles, and books of different researchers to get a clear view regarding the topic of the study can be termed to be reliable as they have been collected from authentic sources. Information shall be also collected on a collective basis from different newspapers and web blogs to get a true understanding of the issues faced by the management teams and the leaders while dealing with the people belonging from different backgrounds. The problems like communication barriers and language barriers can be termed to be common issues faced by the leaders and the management teams. The difference in perceptions, ideologies, political and religious beliefs, cultural and traditional beliefs are seen to be very prominent among different countries and this fact proves to be a great gap in the process of managing and maintaining good communication between the management body and the global teams (Chhokar et al. 2013). The solutions provided by various research papers, articles, journals, and books shall be also considered for this study, and more accurate and better methods and solutions shall be formulated and proposed in different parts of this research study. The research shall be conducted in an elaborate, all the issues shall be properly identified, and the solution shall be linked to each of these issues. These Solutions and alternatives if followed and properly incorporated by any business organization shall help in getting away with this kind of issue related to the management of global teams in terms of the market.

7. Research Limitations

The] research work is limited to fragmented aspects. The researcher in the context of the research work did face multiple hindrances. The research work is limited to financial, clarity, and time aspects. The lack of funds was the major hindrance that the researcher faced. Due to the unavailability of sufficient funds, the researcher could not undertake various research methodologies. The researcher did refrain from undertaking the research methods that required a huge amount of money. The research work was carried out on the restricted amount of funds that were made available. The researcher was also affected by the limited time that was specified for the research work. The researcher had to refrain from conducting personal interviews, making telephonic conversations, and surveying the market scenario. The limited-time affected the research work, as the precise information through face-to-face interaction could not be obtained. In the context of the research work, the researcher also feels that there is a lack of clarity on the information that was the base of the research work. Due to the financial lacking and limited time, the researcher was unable to use the primary methods of the data collection. Only the secondary methods were used and hence there was a lack of clarity in the research work. The research work is based on the findings from the internet sources, which mainly referred to the books, journals, and articles, which are relevant to the topic. Therefore, the researcher concludes that the research work is limited in the aspects of clarity, time, and money.

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8. Time Schedule

The research shall be conducted across different phases, which can be mainly measured through weeks. The time required and to be taken for each activity can be shown here with a clear representation of a Gantt chart. The various tasks shall be identified on basis of the time proposed to be taken for each task.

9. Conclusion

In this study, the main issues faced by the organizations and their management body in the proper management of the global teams across different international boundaries have been recognized and the suitable measures undertaken by these business organizations have also been recognized in this context. Various problems arise due to the differences in language, culture, traditions, perceptions, and beliefs among the workforce employed by the business when it aims to diversify its business on global terms. These issues are mainly faced while managing the global teams across different countries by the management team. Different steps and methods are taken by these companies, which have been identified and described in this study.  A methodology has been proposed for the collection of these relevant data related to the project and the limitations of the study have also been identified and some gaps have been identified which can help others researchers to conduct further research about this topic of study. Lastly, the activities have been proposed to be concluded and the time phase required for each task has also been identified.

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10. Reference List

Browne, W., Dreitlein, S., Manzoni, J. and Mere, A., 2016. Two Key Success Factors for Global Project Team Leadership: Communications and Human Resource Management. Journal of Information Technology and Economic Development, 7(2), p.40.

Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.

Chhokar, J.S., Brodbeck, F.C. and House, R.J. eds., 2013. Culture and leadership across the world: The GLOBE book of in-depth studies of 25 societies. Routledge.

Colomo-Palacios, R., Casado-Lumbreras, C., Soto-Acosta, P., García-Peñalvo, F.J. and Tovar, E., 2014. Project managers in global software development teams: a study of the effects on productivity and performance. Software Quality Journal, 22(1), pp.3-19.

Frank, A.G., Ribeiro, J.L.D. and Echeveste, M.E., 2015. Factors influencing knowledge transfer between NPD teams: a taxonomic analysis based on a sociotechnical approach. R&D Management, 45(1), pp.1-22.

Fu, N., Flood, P.C. and Morris, T.J., 2016, January. Promoting Engagement: Exploring the Role of Team Reflexivity and EBM in Global Consulting Teams. In Academy of Management Proceedings (Vol. 2016, No. 1, p. 14860). Academy of Management.

Jarzabkowski, P., Bednarek, R. and Cabantous, L., 2014. Conducting global team-based ethnography: Methodological challenges and reflections. In Academy of Management Proceedings (Vol. 2014, No. 1, p. 16809). Academy of Management.

Klenke, K. ed., 2016. Qualitative research in the study of leadership. Emerald Group Publishing Limited.

Klitmøller, A. and Lauring, J., 2013. When global virtual teams share knowledge: Media richness, cultural difference, and language commonality. Journal of World Business, 48(3), pp.398-406.

Verburg, R.M., Bosch-Sijtsema, P. and Vartiainen, M., 2013. Getting it done: Critical success factors for project managers in virtual work settings. International journal of project management, 31(1), pp.68-79.

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