Develop an idea for a new ‘chocolate bar’ . You wish to attract potential buyers (retailers) and secure high volume orders for your product

• Explain why your product should be considered to be a SKU, explain your product’s USP, and your competitors. Profile the differing customer segments your product might appeal to, your Targeting and Positioning strategies (STP) and marketing mix elements (except promotional campaign). Also you need to address how you would develop effective relationships with these segments.

It shoud be done in 600-700 words and can you also make 6-7 presentation slide. 4-5 references.

Chocolate bar name is CHOCZY