Holmes Institute
Assignment 1 (Strategic Analysis) Individual Assignment
WEEK 6 Friday 5 pm
Each student will write a strategic analysis report of NOT more than 2500 words. The report should demonstrate that the student has thoroughly researched their topic. Students should use examples of business practice from the scholarly journals papers, conferences, books and professional magazines to support their arguments. The strategic analysis will be on a local company. The report consists of two parts and should cover the following requirements:
(External analysis)
(Internal analysis and proposal)
The research should include a list of at least seven (7) references and a bibliography of the wider reading done to familiarize oneself with the topic.
Submission:
You are reminded to read the “Plagiarism” section of the course description. Your research should be a synthesis of ideas from a variety of sources expressed in your own words. All reports must use the Harvard referencing style. Marking rubrics are attached.
| Score | Very Good (12-15) | Good (9-11) | Satisfactory (8-10) | Unsatisfactory (5-7) |
| Presentation and writing style
/15 marks |
Information is well organized. Correct layout including times new roman, font size 12 or calibri, font size10, double spaced. About the right length.
Very well written, excellent paraphrasing and proper grammar and punctuation are used throughout. |
Information is organized, Correct layout including times new roman, font size 12 or calibri, font size10, double spaced.
About the right length.
Well written, some paraphrasing and proper grammar and punctuation |
Information is somewhat organized, Some elements of layout or length incorrect.
Proper grammar and punctuation mostly used, but overuse of direct quotes. |
Information is poorly organized, Some elements of layout or length incorrect.
Proper grammar and punctuation not always used. Excessive overuse of direct quotes |
| Score | Very Good (12-15) | Good (9-11) | Satisfactory (8-10) | Unsatisfactory (5-7) |
| Introduction
/15 marks |
Introduces the topic of the research report in an extremely engaging manner which arouses the reader’s interest.
Gives a detailed general background and indicates the overall “plan”. |
Introduces the topic of the research report in an engaging manner which arouses the reader’s interest.
Gives some general background and indicates the overall “plan” of the report. |
Satisfactorily introduces the topic of the research report.
Gives a general background.
Indicates the overall “plan” of the report. |
Introduces the topic of the research report, but omits a general background of the topic and/or
the overall “plan” of the report. |
| Score | Very Good (17-20) | Good (13-16) | Satisfactory (10-12) | Unsatisfactory (6-9) |
| Evidence of Research
/20 marks |
Substantial range of appropriate and current, supportive evidence | Good range of appropriate and current, supportive evidence. | Suitable range of supportive evidence used. Not always appropriate and/or current.
Minimum cited. |
Insufficient range or number of supportive evidence used. |
| Score | Very Good (25-30) | Good (20-24) | Satisfactory (15-19) | Unsatisfactory (9-14) |
| Development of Discussion
/30 marks |
Logical, insightful, original discussion with well- connected paragraphs.
Evidence of full engagement with the literature found, with relevant and detailed analysis. |
Detailed, original discussion develops logically with some connection between adjoining paragraphs.
Understanding of reading shown. Some relevant analysis. |
Adequate discussion develops logically.
Understanding of reading shown. Few relevant analysis. |
Inadequate discussion of issues and/or lacking in logical flow
Little/no demonstrated understanding of reading.
None/little discussion or analysis. |
| Score | Very Good (9-10) | Good (7-8) | Satisfactory (5-6) | Unsatisfactory (3-4) |
| Conclusion
/10 marks |
An interesting, well written summary of the main points. An excellent final comment on the subject, based on the information provided. | A good summary of the main points.
A good final comment on the subject, based on the information provided. |
Satisfactory summary of the main points.
A final comment on the subject, but introduced new material. |
Poor/no summary of the main points.
A poor final comment on the subject and/or new material introduced. |
| Score | Very Good (9-10) | Good (7-8) | Satisfactory (5-6) | Unsatisfactory (3-4) |
| Referencing
/10 marks |
Correct referencing (Harvard) All quoted material in quotes and acknowledged.
All paraphrased material acknowledged.
Correctly set out reference list and bibliography included. |
Mostly correct referencing (Harvard)
All quoted material in quotes and acknowledged. All paraphrased material acknowledged.
Mostly correct setting out reference list and bibliography included. |
Mostly correct referencing (Harvard) Some problems with quoted material and paraphrased material
Some problems with the reference list or bibliography. |
Not all material correctly acknowledged.
Some problems with the reference list or bibliography. |
| Total
/100 marks |
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| Final marks
/20 |
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| General
Comments: |
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