Part 1 – Report
A comprehensive overview of the project, i.e., the final client proposal document

You should use this report to disseminate your primary research & project journey. Remember to introduce and conclude your findings making future recommendations to the client, highlighting the aspects you believe will most
successfully grow the business. Always ensure you credit other team members’ inputs, and include visuals, as well as the following:

• a project proposal & rationale for the team approach
• personal professional planning
• evidence and synthesis of primary research
• client brand analysis
• 5 Ps research market & sector research
• launch & promotion package
• reflection on client feedback and responses
• Evaluation of the team working process.