Task

Based on assignment 1, you have developed a good understanding of your client’s business, approach to STP and possible differences in an Indonesian market. For assignment 2, you will develop an in-depth understanding of the
Indonesian market environment and the competitive environment. This will be the basis for an international marketing strategy that will enable your client to make a decision with regards to entering the Indonesian market.

Particulars:

You will focus on the product sector/company as in assignment 1
Research and analyse the market environment in Indonesia
Develop a competitor analysis
Develop and justify an international marketing strategy for Indonesia

Presentation: Assignments are to be typed, with one and a half line spacing, and a 12-point font size. Please also allow for page margins of at least 2cm each. Overall, adopt a professional approach.

Assessment criteria

Research and analysis of the market environment (max 20 marks):

• Research and analyse the market environment (PESTEL) in Indonesia based on available country information, industry and government reports, academic literature and other appropriate resources. (quality and depth of market analysis, use of a range of appropriate resources)

Development of a competitor analysis (max 20 marks):

• Develop and critically analyse the competitive market environment based on country information, industry reports, academic literature and other appropriate resources. (depth of analysis, criticality, and use of a range of appropriate resources)

Development of an international marketing strategy (max 40 marks):

• Develop and justify an international marketing strategy for the Indonesian market based on academic literature and other appropriate resources. Address the entry mode, possible networks/partnerships, value chain, STPD, and the marketing mix. (quality and depth of IM strategy, components of strategy, justification and support with a range of appropriate resources)

Written report (max 10 marks):

• Paper is written in a report style and structured to support argumentation and readability; contains correct spelling and grammar; within the word limit. (clarity of report structure, flow and readability, quality of writing, word limit)