Task 1 requires a PPT only

• The word limit is 1500-2000 words although there is no penalty for increasing the word limit. The word limit includes speaker notes in the PPT
• No long sentences on the slides although description can be given inthe speaker notes
• The content should be put in the speaker notes
• The slides should be formatted well
• It should have references

Task 1

SLIDE 1
Introduction:

• Introduce yourself as an applicant for the position of a marketing manager in the chosen company
• Outline the purpose of the presentation

SLIDE 2
Define Marketing concept
What is marketing?

SLIDE 3
Explain Current and future trends of marketing

SLIDE 4
Give an overview of the different marketing processes.

SLIDE 5
Explain roles and responsibilities of marketing within the chosen organisation

SLIDE 6
Explain importance and value of marketing within the chosen organisation

SLIDE 7
Explain how marketing function influences and interrelates with the other functional units within an organisation

SLIDE 8
Emphasise on the importance of interrelationship within departments quoting examples of interrelationship within the chosen organisation.

SLIDE 9
Conclusion summarising the points discussed above

Task 2

PART A

Prepare a briefing paper comparing the marketing mix of both the companies

PART B

Introduce a goal or objective
Prepare a marketing plan to achieve the objective