Task 1 requires a PPT only
Define Marketing concept
What is marketing?
Explain Current and future trends of marketing
Give an overview of the different marketing processes.
Explain roles and responsibilities of marketing within the chosen organisation
Explain importance and value of marketing within the chosen organisation
Explain how marketing function influences and interrelates with the other functional units within an organisation
Emphasise on the importance of interrelationship within departments quoting examples of interrelationship within the chosen organisation.
Conclusion summarising the points discussed above
Prepare a briefing paper comparing the marketing mix of both the companies
Introduce a goal or objective
Prepare a marketing plan to achieve the objective