Title: Critically evaluate the use of Social Media in a hospitality business. Use one case study to create a new detailed social media strategy for your chosen hospitality business.
Assessment guidance: Choose a hospitality business (hotel of your choice) with social media presence. Evaluate their current social media strategy and create a new detailed social media strategy. The main parts of the assignment are the literature review and case study. The case study should include a detailed new social media strategy for your chosen business.
Ensure you use academic references within your literature review, and that you add a copy of your collected data in the appendix.
Structure: Introduction, literature review, case study, discussion & conclusion, references, appendices
Word count: 4500 words
Assessment deadline: Friday 4th May 2018
Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission.