Business Management

A vision or mission statement. 
Values of the organisation –  
Corporate Social Responsibility/Sustainability 
Stakeholders mentioned in their corporate statements 

The comparisons must include an analysis of these statements as to whether they meet the SMART (Simple, Measurable, Achievable, Realistic and Timely) test for objectives and goals. 

Are these statements of intention “believable” and do they add value to these companies? 

Two Companies

1. Aristocrat Leisure Limited (ASX: ALL) An Australian gambling machine manufacturer with marketing and development activities in South Africa, Russia and the United States.

2. Fortescue Metals Group (ASX: FMG) is an Australian iron ore company – it is the fourth largest producer in the world.