MKT 502 – Assessment Item 1

Description/Focus: Marketing Plan

Value: 60%

Due date: Sunday, Week 6

Length: 3000 words

Task:

Choose a B2B company and identify its specific business product.

Then write market analysis based on the following components of a marketing plan:

(1) Company and Product or Service Descriptions
(2) Market segmentation, targeting and positioning
(3) Market Share and Sales Forecast
(4) Objectives
(5) Possible strategies to achieve identified objectives.

Evaluate various marketing strategies and recommend the best one for your business product and support it with an effective implementation plan.

Presentation:

Submit your assignment as a business report, using Arial point 12 type face. You can attach unlimited appendices to the report to provide coverage of information. Use Harvard style referencing. Please consult the rubrics under assessments in Learnline for more details.