Posted on September 19, 2022 by Cheapest Assignment

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International Marketing Assignment Sample

This is an assignment which must be completed by students individually.

Students must write an essay. The essay should be a minimum of 1,500 words and no longer than 2,500 words, not including references and appendices. encouraged to write 2,500 words to maximise the potential of getting a high mark. If you write the minimum number of words this is acceptable but you should make sure you write a compelling piece and your ideas are concisely presented. Either way, you need to focus on quality and not quantity, and writing
something that is convincing and the product of research and thoughtful analysis.)


The objective of this essay is to develop your understanding of the business model as a concept and how a theoretical understanding of business models can be used to explain the exploitation of innovations by organisations in real-life.

To successfully complete Assessment 1, you are required to explore the academic literature on business models and write an essay addressing the following statement based on your exploration of the relevant literature:

There has been a perceptible trend in the last twenty years for firms to experiment with new models of organisation and governance, in effect eschewing Fordism in favour of models inspired by the "Silicon Valley model” and other flexible business model systems, demonstrating there is no longer one kind of business model that can be equated with success and efficiency across all sectors and in all countries.


  1. What do you think was meant by this statement?
  2. When answering this question make sure you adequately define the terms "business model” and "Fordism,” and explain why it has been argued successful Silicon Valley business models have forever changed how we all think about how businesses should be designed and operated.
  3. In addition, identify three elements of a successful "Silicon Valley” business model (or other such flexible business model) and provide one good example of an organisation that you believe possesses all three of those elements.
  4. Explain how these elements contribute to your example organisation's success.
  5. Discuss the significance of your findings in terms of the future of business models.

You should include at least 5 references and no more than 20 references.The sources used must be highly credible.

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