All HI6008 Students Enrol in the Semester need to follow below Assignment structure:

1. Introduction
2. Project Objective
3. Project Scope
4. Literature Review
   (Students’ needs to summarise Assignment 1 literature review (2-3 pages)and do justification from Assignment 1 literature problems, gaps opportunities, Hypothesis)
5. Research Questions/Hypothesis
   -Primary Question (only one question)
   – Secondary Questions (1, 2 ….)
   Research questions should be linked to Literature Problems, Gaps, and Hypothesis
6. Research Design and Methodology
   – Qualitative research
   (Students should propose the Processof the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications)
   – Quantitative research
   (Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)
7. Research Limitations
8. Time Schedule (Research plan)
9. Conclusion
10. Reference List
11. Appendix

NOTE: Students are not with requirements to collect and analyse data

Business Research Proposal

Topic:
PERCEIVED QUALITY AND ITS INFLUENCE ON CUSTOMERS CHOICES IN RETAIL SECTOR

• Individual Assignment (1500 to 2000 words)
• For this assessment, students are expected to present a written research proposal that is based on the literature review (Assessment 1) and demonstrates their understanding of business research/research paradigm.
• Based on their literature review, students are required to write a business research proposal outlining the details of the proposed research project that addresses the gaps identified in the literature.
• Derived from the business topic, the proposal needs to include clearly state research questions (primary and secondary), and provide a solid research methodology that supports the feasibility of the research project Marking criteria of the research proposal include: the justification of the research questions that operationalize the research topic; the demonstration of a detailed research methodology addressing research instrument, sample size and sampling approach, research location/s and schedule as well as providing a critical assessment of the limitations of the methodology and the expected outcome of the research project.

Assessment 2

Marking Criteria

1. Research Project Introduction and justification 5
2. Research Questions and justification 15
3. Research Methodology 30
4. TOTAL MARKS 50