MGT5STR – Strategic Management
Assessment 2: Group Investigative, Authentic Learning, Strategic Research Assignment
Description Marks Allocated
This assessment focuses on your understanding and appreciation of Strategic Actions and Strategy
Formulation. You are required to identify a corporation in the Fibre focused Agribusiness sector of
Australia. This report should include the following items:
? Identify a Fibre focused Agribusiness operating in Australia.
? Identify its business units and products and services lines.
? Identify its business revenue units and discuss the importance of the largest of these revenue units.
? Identify different business level strategies (cost leadership, differentiation, focus and integrated cost leadership/differentiation) 20%
? Analyse the Agribusiness’ business-level strategy.
? Draw and discuss its model of competitive reality. 20%
? Identify an implementation plan and an evaluation strategy.
? Make recommendations for the future strategic direction of the 30% selected Fibre focused Agribusiness.
? Write the report in English with structured sentences that conform to academic writing guidelines.
? Follow a report structure with an executive summary, table of contents and conclusion. 10%
? Use Harvard referencing style in text and in the list of references. A minimum of eight (8) journal articles and textbook references are required to show basic research.