This assessment is worth 10% of your marks in Phase 3.
In an essay of no more than 1500 words, discuss using relevant theory the marketing lessons from the failure of Silverjet.
This task will help you to:
Rather than the usual MUST, SHOULD, COULD criteria, at the end of this document is what is referred to as a rubric, which is used for marking. You should use this to guide you, especially in the last week before submission to
check that you have met the criteria for the grade that you want to achieve. If you do not have mitcircs in place, you can only achieve a maximum of 40% on this submission.
In addition, you will find the following of use:
We will be checking similarity on this assessment. Essays with high similarity will be reported as an Academic Concern.Order Now