Issues in the hospitality sector
- Extended cash flow
- Excess operational cash flow
- Travel and mobility restrictions thus temporary shutdown of the hospitality industry
- Decreased demand in business
- Limited services by the restaurants with take home facilities only
- The decreased occupancy rate in hotels
- Travel bans and cancellations affect the mobility of workers as well; they were unable to carry out their tasks due to restricted movement (Kaladhar and Ravindranadh, 2019)
- The marketing and advertising has shifted towards the digital marketing
- Social media marketing gained popularity
- Reservations and payments vastly shifted to online platforms and applications
- Due to mobility restrictions, the airline industry faced a huge loss
- Foodservice teams and chefs started to arrange free meals for the medical staff across the globe
- Change in the supply chain due to lesser demand of the services
- Advertisements of strict sanitation and hygiene were incorporated in order to build trust among the potential customer during post COVID situation.
Strategies to overcome issues
- Focusing on the brand positioning in order to gain the trust of the consumers
- As consumers will be particularly aware of the brand content during this period the marketers should consider mindful and current implications
- Marketers can incorporate the strategies to reveal their chef’s secret recipes in order to connect with the consumer at a personal level
- The digital marketing approach can protect the brand image and connect with the potential future guests
- Enhancing the website contents of the organization by improving search engine optimization (SEO) (Redjeki, Narimawati, and Priadana, 2021)
- Localizing marketing efforts in domestic and as well as national or international demographics
- Communicate flexibly with the guests in order to provide personalized and customized services and products
- Incorporating the safety measures within the facilities and marketing them in the right way
- Social media marketing will be the key aspect in order to gain attention and connect with the customers on a more personal level