THE IMPACT OF COVID 19 IN RETAIL INDUSTRY IN UK: A CASE STUDY ON TESCO

Posted on February 7, 2022 by Cheapest Assignment

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BUMGT5970 Leadership Assignment

Introduction

The coronavirus (Covid-19) has seismic effects on the retailer and supermarket chain. The tiny virus has shocked the whole world. Covid-19 has raised the demand for non-perishable products in supermarkets. Tesco is one of the leading retailer chains in the UK supermarkets. Tesco has forecasted positive and negative impacts of Covid. The world has faced an extraordinary crisis and the virus has sent shock waves the retailer and supermarkets have faced many crises and they were commuted to serving the community and Tesco was committed to serving the community with proper safety.

Sociology – Health and Illness

 Objectives:

  • To evaluate the impact of covid-19 on Tesco
  • To analyze the effects of these on the company
  • To find out the ways of mitigating the challenges

Research Question

  1. What are the impacts of Coved on Tesco
  2. What are the effects of the impacts?
  3. How the effects of the impacts will be mitigated?

Literature Review

Impact of Covid-19 on Retail Company

The outbreak of coved was unpredicted in the retail market and the impact of coved was profound on Retail companies. The tiny virus was able to let the people stay inside the home. There were rules and regulations from the government and people were forced to stay inside and only the emergency services were opened. Mitchell et al. (2020) commented that retail companies have to combat that situation. There was a huge impact of coved on the people. The people preferred online shopping and the Retail Company has to provide all the services to the community. Due to coved, the people were isolated and in various stages and the people were isolated from each other. The people needed dedicated shopping hours and they needed priority delivery slots. The younger shoppers who were frequently visiting Retail companies preferred and were advised to shop online. Online grocery sectors were committed to providing them with the best services. Sabine (2020) mentioned that Coved 19 caused many businesses to go down and the supermarkets had to make radical changes and all the planning has been accelerated so that Retail companies can make a profit in the pandemic situation.

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Retail companies have changed themselves in a couple of months and online shopping has increased. The demand for food and grocery had increased and it was the crucial time when the customers were at home and the company had to make moves to provide them with all in the home. Aday and Aday  (2020) commented that retail companies have to keep in mind that there was a chance of infection with human connection and they had to provide them food or many products without touching them or they had to take safety measures so that they can provide safety also. Many restaurants, shops and services were closed due to Covid but the supermarkets were open.  The people were worried that they were not getting food and essential items. Retail companies had to assure their customers that the people would get and they had stored plenty of food items. Due to covid, the safety and health of the employees were at risk. The demand of showcasing all the products on the shelf and sometimes people observed that there was an empty shelf and there was panic that there was a shortage of food. On the other hand, the supply chain of Retail companies was interrupted and there was a demand for essential products people were in crisis and they needed to access emergency services. The people were in a hurry to buy essential foods and emergency things and it was creating unfair distribution and all the community was not getting their products. Jambor et al. (2020) commented that the company had to encourage customers to buy only what they needed and people were panicking that they would not get essential products. The company had to provide hoarding and they had to ensure that there was enough food and products for the people. Due to vivid, there were many people who were working under the hospitality and retail sector and they had lost their job, Retail company had hired people to maintain the balance the people workers were the part of the company and on that time, all the workers could not be present at a time and the Retail company was needed more people. The workers were needed in the supply chain.

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The covid had left an impact on the retail industry. Chronopoulos et al. (2020) mentioned that during the covid, it was the responsibility for the supermarkets like the retail company to provide sufficient food and essential items and the people would not face risk and they would get their shopping hours and Retail company had to arrange the first hour for the old people after opening the store and Retail company opened their stores for between 9 to 10 am on Monday, Wednesday and Friday. The employees were working hard during covid situations. The employees came in touch with thousands of asymptomatic consumers and the company had to close their shops for proper sanitization. The company had to build clear screens to give shields to checkout clerks and they had to encourage the people so that the people would pay by credit cards and not by cash. The demand for sanitization and toilet paper had been increased. Jaspal and Lopes commented that the focus of the people was moved to healthy products. Online grocery shopping had been increased and the customers were not willing to visit for shopping. Things had changed during the pandemic and the people were isolated and they needed shopping contactless. Retail companies had to provide employees who were fit. There were different slots for the delivery and the slots were getting plentiful and it had been seen that there were shorter supply chains and home deliveries in the future. In the UK, 17% of fruits were grown and the rest of the fruits were being imported from outside of the country.  During covid, retail companies could not import those fruits.

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Effects of the impacts:

The Covid 19 had drastically changed the whole retailer and supermarket business. Retail Company is the leading supermarket in the UK. Covid had accelerated online shopping and people were being forced to cope with the situation. Baum et al. (2020)Due to the covid, the retail company had got a number of phone calls and they had got how they would cope up with the situation and they had to increase the communication with the people to get ideas and they had collected feedback so that they could provide best services and that would not compromise with the people. The retail company was committed to the people to provide them with the value services and people and they were needed to provide safety to the people. Online shopping had been increased during a pandemic situation and 1.4 % growth in sales had been increased and consumers had shifted away from goods such as clothing and they had dropped 17.2% and general merchandise had dropped (Graven et al. 2020). Retail companies had included emergency services and they had increased 9.2 %. Retail companies had hired employees to meet the expectations of the customers and to cope with the online demand; they hired staff so that they could meet all the demands of the customers. They had to increase the number of available slots from 0.6m to 1.5m a week (Sharifi et al. 2020). The retail company had closed their website and they had just opened one website and let their customers order all the goods from one website and that was Retail company.com. Retail companies had embraced digital technology. Retail companies had increased average storage capacity. Retail companies needed a buffer and they had started to grow fruits like bananas and it would help them to produce more fruits in future. Retail Company was committed to providing essential foods and they had limited other items and they provided essential items only.   The shoppers panicked during the Covid situation and it was a plea from the Retail company to their buyers so that they would not buy unnecessary and they had encouraged their buyers so that they would buy according to their needs. On the other hand, the people were panicking that there was an empty shelf in the supermarket (Clarke et al. 2020). Retail companies had closed various products and they filled their empty shelves with essential foods. On the other hand, people preferred online shopping. Retail companies increased online shopping and the impact of covid on retail companies had affected the shopping decision of the buyers. T5he people had switched their shopping habits and it was new normal for the people and Retail Company had increased the supply chain and they had made changes in the supply chain so that they could provide services to the community. Retail companies improved their feedback system sago that they would know the point of view of the customers. Retail companies doubled up their food love story campaign and they had to serve the customers the best value services during the lockdown period, people ate out less and they cooked more meals at home. 170 Million People cooked at home and they loved to share their ideas about foods and they ordered various ingredients to cook at home. The retail Company had provided all the items (Phillips et al. (2020). Retail companies had to embrace technology and they had to take an insight into the technology so that they could be able to meet the expectation of the customer’s and cope with pandemic situations (Talbot and Bridge, 2021). They had to create a safe shopping ambience and they had to provide safety in the supermarkets and along with that, they had to provide an online shopping experience. The sale of apparel and shoes had dropped and Retail companies had to adopt new ways to reach the consumers.  

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Theories and Models:

The world has changed drastically within the few months of the outbreaking of Covid-19. The immediate impact of covid had split the world and changed the shopping decision of the consumers and besides that consumers had to be accustomed to the new way of shopping. As opined by Jarvis et al.  (2020), online shopping with home delivery had become the new normal. Retail companies had to embrace technology to combat the pandemic situation. Digital transformation theory depicts how retail companies had digitally transformed their customer experience and they had made move from bricks and mortar to brick and click and they had made an online platform with click and collect functions Chen et al. (2021). Retail companies had adopted the digital changes and they had applied the model, grocery dotcom centres and they made themselves able to provide all the services to the community during a pandemic. Retail company p had changed themselves from a mere grocery shop and they had built a business model around online and offline. The retail company was dynamic and they had always taken competitive strategy and they refined themself to suit with the changing business and they provided the customers’ various options to access online shopping and they the products were delivered to the customer’s home and the consumers were able to access about their products and retail company had developed an app so that people can easily order their products. On the other hand, Retail companies have taken a holistic approach (Ileana et al. 2020). Digital technology is the business essential and that helps the service providers to understand the needs of the customers. The Digital Excellence model consists of services, products, systems, markets and they together brought the essence of digital transformation. The digital excellence model had been adopted by Retail companies and it was helpful for Retail companies to meet the needs of their employees (Chymis, 2020). Retail companies had developed a model to give quality checks to the customers and they had provided original products and the people were able to get their products at home.

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Approaches took by Retail Company:

Retail companies used several strategies to fight with Covid and they have held technology and digital transformation has allowed the company to provide services to the community. Tesco has applied a strategy to focus on the essential needs of the customers and they valued their customers (Lucas et al. 2020). They showcased 3D products so that the customers take an insight into the products and they can order the products at home. Tesco had focused on the grocery items and they showed their value regarding the services. On the other hand, Tesco proved themself to be the brand and they had provided online services to the people and they delivered what the customer needed and the people ordered from home and the company has applied digital technology to access the need of the customers and they had made one website so that they can fulfil the need of the customers (Savarino et al. 2020)

Research Method

Philosophy:

The research will proceed with positivism philosophy. The researcher will be guided by their own approach (Alshaketheep et al. 2020). The researcher will take the positivism approach; the researcher has to make several core assumptions. The root of positivism lies in the enlightenment and positivism philosophy has three stages and in a wide sense, positivism is the true knowledge and it depends on the sense of experience. Positivism gets affected by society and the researcher follows and expresses their own view. Positivism philosophy helps the researcher to build a framework and it helps the researcher to create logical positivism and the researcher follows the path of truth no matter which stage of positivism they are doing that.  Covid has left a strong impact on the supermarket chain and the researcher has proceeded with positivism philosophy. 

Strategy:

The researcher will take experimental strategy and the experimental strategy determines the number of legends and experimental strategy establishes the relationship between cause and effect. The researcher has taken an experimental approach to a project and several times a facility will be included and the model has been used (Butu et al. 2020). On the other hand, corrections will be made and the data that has been added will be checked again and a detailed description will be provided. The world has seen the devastating effect of coved and the people were getting affected badly so do the supermarkets. Tesco survived covid and they were providing services and it has been studied how Tesco had coped up with covid and how corvid left an impact on the services of Tesco. The researcher has taken an experimental approach.

Approach:

The research has been preceded with a qualitative and quantitative approach. Quantitative research expresses the number and graph and the researcher has used a quantitative approach to test or confirm theories and assumptions and it helped researchers to focus on the theory and hypothesis and data has been analyzed (SÜLÜN,2019). A qualitative approach has been expressed in words and the researcher has taken a qualitative approach it is used to understand concepts, thoughts and experiences and it helps the researcher to focus on exploring ideas and formulate a theory. 

Research design:

The researcher has designed the research on the basis of survey. The survey method research tool has helped the researcher and helped to conduct the research. The online survey method is one of the popular methods and the responses that have been collected are accurate and the research is minimal. On the oyster hand, the researcher has designed the research with the help of a phone survey. Data has been collected and interviews have been taken and survey questions have been taken and the researcher analyzed the feedback and helped them analyze the situation of Tesco. 

Data Collection and Analysis:

 Data collection is a kind of process that helps to gather knowledge and information from all the relevant sources and helps to find research problems. Data collection helps to evaluate the outcome of the problems. The researcher applied the primary data collection method and primary data is a type of information that has been collected by the researcher via experiments, surveys and observations (Neubeck et al. 2020). Quantitative data collection has been applied while doing mathematical calculations and qualitative data has been collected while doing interviews, questionnaires and case studies. The researcher has applied primary data collection to find out the information regarding the research problem. 

Ethical Issues:

The researcher has considered ethical issues while collecting the data. The researcher has adopted the principle and the researcher has shown respect to anonymity and confidentiality. The researcher has collected data from the people and he has not disclosed the identity of the people who did not want to share information and the researcher acted to the privacy of the people while collecting data for the research. 

Reliability and Validity of the research

Reliability and validity are the basics that are used to check out the quality of the research. Research validity is something that has been used in the research to the extent that the survey is being measured in the right way and validity shows how the researcher used the tools and measured that. The interviews, questionnaires and content, citations all have been accessed.

Research limitation:

The researcher has found limitations in the project as there was a limited time period and in a short time period, it was difficult to find out the research solution. The researcher has not got proper technological support to conduct the project in an advanced way. On the other hand, the researcher has not got support for manpower. 

Research Plan 

MONTHS     →

TASKS 

     ↓

JANUARY FEBRUARY MARCH APRIL MAY JUNE
Find out the research objective
Insight on the research questions
Literature review
Collecting data
Analyzing and processing the data
Survey
Canalization of the data
Documenting all reports
Proofreading and recheck.

Anticipated outcome:

The researcher will find the outcome and the researcher will get the solution and different data will be collected as well as the researcher will get the proposal as the outcomes and different data will be collected and the research questions will be found. The reached will find the information about the retailer company and it will be easy for the researcher to apply the knowledge in future and the researcher will get an idea about various primary data collection and gather knowledge, ethical issues, technological knowledge and it will be good for the researcher to know about the limitations and in the future, he will be able to wash away the problems and he will get different dimension.

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Reference list

Mitchell, R., Maul, R., Pearson, S., Brewer, S. and Collison, M., 2020. The impact of COVID-19 on the UK fresh food supply chain. arXiv preprint arXiv:2006.00279.

Sobande, F., 2020. ‘We’re all in this together: Commodified notions of connection, care and community in brand responses to COVID-19. European Journal of Cultural Studies, 23(6), pp.1033-1037.

Aday, S. and Aday, M.S., 2020. Impact of COVID-19 on the food supply chain. Food Quality and Safety, 4(4), pp.167-180.

Jámbor, A., Czine, P. and Balogh, P., 2020. The impact of the coronavirus on agriculture: first evidence based on global newspapers. Sustainability, 12(11), p.4535.

Chronopoulos, D.K., Lukas, M. and Wilson, J.O., 2020. Consumer spending responses to the COVID-19 pandemic: an assessment of Great Britain. Available at SSRN 3586723.

Jaspal, R., Lopes, B. and Lopes, P., 2020. Fear, social isolation and compulsive buying in response to COVID-19 in a religiously diverse UK sample. Mental Health, Religion & Culture, 23(5), pp.427-442.

Baum, T., Mooney, S.K., Robinson, R.N. and Solnet, D., 2020. COVID-19’s impact on the hospitality workforce–new crisis or amplification of the norm?. International Journal of Contemporary Hospitality Management.

Graven, C., Power, M., Jones, S., Possingham, S. and Bryant, M., 2020. Interim Report: The impact of COVID-19 on the provision of food aid in Bradford. 21(2) p.p-345-456

Sharifi, A. and Khavarian-Garmsir, A.R., 2020. The COVID-19 pandemic: Impacts on cities and major lessons for urban planning, design, and management. Science of the Total Environment, p.142391.

Clarke, J.L., Kipping, R., Chambers, S., Willis, K., Taylor, H., Brophy, R., Hannam, K.J., Simpson, S. and Langford, B., 2020. Impact of COVID-19 restrictions on pre-school children’s eating, activity and sleep behaviours: a qualitative study. medRxiv.

SÜLÜN, D., The Impact of Covid-19 on France’s Economy with an Overview on The European Economy. Ekonomi Politika ve Finans Araştırmaları Dergisi, 5(Özel Sayı), pp.115-136.

Phillipson, J., Gorton, M., Turner, R., Shucksmith, M., Aitken-McDermott, K., Areal, F., Cowie, P., Hubbard, C., Maioli, S., McAreavey, R. and Monteiro, D.S., 2020. The COVID-19 pandemic and its implications for rural economies. Sustainability, 12(10), p.3973. 

Talbot, C.V. and Briggs, P., 2021. “Getting back to normality seems as big of a step as going into lockdown”: The Impact of the COVID-19 Pandemic on People with Early-Middle Stage Dementia. Age and Ageing.

Jarvis, C.I., Van Zandvoort, K., Gimma, A., Prem, K., Klepac, P., Rubin, G.J. and Edmunds, W.J., 2020. Quantifying the impact of physical distance measures on the transmission of COVID-19 in the UK. BMC medicine, 18, pp.1-10.

Chen, C.L., Lin, Y.C., Chen, W.H., Chao, C.F. and Pandia, H., 2021. Role of Government to Enhance Digital Transformation in Small Service Business. Sustainability, 13(3), p.1028.

Butu, A., Brumă, I.S., Tanasă, L., Rodino, S., Dinu Vasiliu, C., Doboș, S. and Butu, M., 2020. The impact of the COVID-19 crisis upon the consumer buying behaviour of fresh vegetables directly from local producers. Case study: the quarantined area of Suceava county, Romania. International journal of environmental research and public health, 17(15), p.5485.

Liébana-Cabanillas, F., García-Maroto, I., Muñoz-Leiva, F. and Ramos-de-Luna, I., 2020. Mobile payment adoption in the age of digital transformation: The case of Apple Pay. Sustainability, 12(13), p.5443.

Chris, A., 2020. Artificial Intelligence in the post-COVID-19 era. Homo Virtualis, 3(2), pp.55-67.

de Lucas Ancillo, A., del Val Núñez, M.T. and Gavrila, S.G., 2020. Workplace change within the COVID-19 context: a grounded theory approach. Economic Research-Ekonomska Istraživanja, pp.1-20.

Savarino, E.V., Iovino, P., Santonicola, A., Ghisa, M., Laserra, G., Barberio, B., Maniero, D., Lorenzon, G., Ciacci, C., Savarino, V. and Zingone, F., 2020. The clinical and psychological impact of COVID-19 infection in adult patients with eosinophilic gastrointestinal disorders during the SARS-CoV-2 outbreak. Journal of Clinical Medicine, 9(6), p.2011.

Alshaketheep, K.M.K.I., Salah, A.A., ALOMAR, K.M., KHALED, A. and Jray, A.A.A., 2020. Digital Marketing during COVID 19: Consumer’s Perspective. WSEAS Transactions on Business and Economics, pp.831-841.

Neubeck, L., Hansen, T., Jaarsma, T., Klompstra, L. and Gallagher, R., 2020. Delivering healthcare remotely to cardiovascular patients during COVID-19: a rapid review of the evidence. European Journal of Cardiovascular Nursing, 19(6), pp.486-494.

Khaled, A.S., KSA, N.M.A., Al-Homaidi, E.A. and Saeed, A.M., 2020. THE IMPACT OF THE COVID-19 PANDEMIC ON RETAILER PERFORMANCE: EMPIRICAL EVIDENCE FROM INDIA.

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