Students will compile 3 examples of actual international marketing pieces. They should be excellent examples of clear understanding of the international market environment and applied effective and innovative solutions that lead them to success or demonstrated to have been successful in that international context. Along the same line, students will also compile 3 examples of unsuccessful or failed international marketing solutions. They should be caused by lacking a clear understanding of the principles of international marketing by the respective practitioners. You can choose any element/aspect of the marketing mix (for example, it may be related to product design/customization, media selection, distribution channel, advertising themes/messages, PR, environmental regulation issues, etc).
Whatever you choose (you can either choose one single theme such as product customization or multiple themes such as packaging and international pricing for those examples), you need to relate the samples to relevant marketing theories/principles and demonstrate the ability to critically reflect and provide personal evaluations of their marketing practices from the international perspective you are gaining from this course.
This is an individual assignment which should follow the below criteria: