PUB20003 Public Relations Writing
March 18, 2023Marketing and Management
March 20, 2023Value: 10%
Due date: 20-Mar
Return date: 13-Apr
Length: Length: Min 500 and Max 600 words- Excluding refer
Submission method options
Alternative submission method
Task
Visit CSU library web site/database and find an article from a management journal that interests you and that is related to one of the topics covered in this subject. The article should be published between 2008 and 2015.
Read the article and complete the following:
1. Discuss content including
a) the objectives and hypotheses ( if any) of the article,
b) the importance of the issues to management.
c) the research reported in the article; the key results and their interpretation
d) connections to key issues in topics studied.
2. Critically Evaluate
a) the evidence and consider alternative interpretations
b) discuss the implications for managing organisations
3. Use correct spelling, punctuation, grammar, sentence structure and vocabulary and correctly use APA6 referencing.
Rationale
This assessment is an evaluative account of what has been published on a topic by recognised scholars and researchers
This assessment assesses the following criteria
- be able to critically examine assumptions and propositions of theorising about management in general;
- be able to compare and analyse the strengths and weaknesses of management theories relevant to managers with management responsibilities;