Your task
To create a capital raising plan for your start-up.
Assessment Description
Assessment Instructions
Using your own company or start-up business idea, estimate how much money you will need at
various stages of your company’s development, based on your financial projections. Your financial
projections will help guide you when considering how to stage your funding round. The following
table is a guidelines to formulate your strategy.
Stage of
development

Amount of Money
needed at this
stage

Potential source What is the money

for

% ownership
willing to give
up in round

Founder’s
percent
ownership

Bootstrapping $5,000 Founders personal
savings, credit card,
family and friends

Developing skeleton
website, hiring
someone to develop
website, business
planning

0% 100%

Seed $10,000 Reward Based
Crowdfunding

To further develop
prototype, pre-sales

0% 100%

Seed $50,000 Accelerator (no
equity)

Mentoring; develop
concept in more
detail

5% 95%

Seed $100,000 Angel investors Fully function
operations, hire key
personnel,
marketing

15% 80%

Expansion (Series A) $500,000 Angel investors Expand to overseas

market

20% 60%

It is important that you give an overview of your company as well as the target market, strategies,
etc. to set a context for the capitl raising strategy. A template of the slide deck can also be found on
the portal.

Students must have a minimum of 3 references which can include references supporting the
reason / justification to pursue a specific capital source, the URLs to accelerators, angel groups,
etc.
You will also be expected to submit a 1-page executive summary (800 words maximum) of your
business / business idea and your capital raising strategy.