Review Case Study 3-1, ‘Evaluating Vision and Mission Statements at Pepsico, on pages 82-83 of the text. Evaluate the mission and vision statements of Pepsico against the theoretical purpose of such statements. How effective are they in linking strategy with individual performance?
VISION AND MISSION STATEMENT I

Vision Statement
“PepsiCo’s responsibilty is to continually improve all aspects of the world in which we operate – environment, social, economic creating a better tomorrow than today.

Mission Statement
“To be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.”